As I mentioned in part one of the Advanced OnPage SEO article, sites evolve over time, and take a life of their own.
Originally I started to create a review site and ended up really liking this topic so I just kept reviewing more and more link building services.
But along with reviews of services I needed to offer some decent SEO advice, link building tips, warnings and what-not in order to have my reviews and recommendations to be believable.
So that’s why this site evolved and why site titles evolved with it, too.
Now many SEO gurus will tell you to never change your permalinks or site titles or you’ll mess up all your rankings and traffic and what not.
Not true…
If you make small incremental changes to your site like adding new categories moving posts into more applicable categories, changing site titles slowly, and even changing permalinks, you’ll be OK.
So it’s OK to do this but you can’t change everything all at once and you should change your site as new needs arise or when time is right. The right time to change a site title is when it’s ranking well for medium to long-tail kws and it’s aged somewhat and you want to go after more competitive terms. In other words keep moving your way up as long as you’re ranked #1 for something.
I’ve found this back door approach to be a good way to get the exact traffic I wanted right away. In site’s infancy I was ranked Page 1 for term”linkvana review”, then as site evolved to “link building services reviews”, then for “link building services”, now aiming for term link building which is a bit competitive.
Next up KW density considerations
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{ 1 comment… read it below or add one }
Google “sees”, via your text and said organization of text relationships, proximity factors, architecture etc…so yes they “only see text” but site design is more than where your banners go, but is also organization of text, structure (ie categories) therefore site design (or more appropriately SITE ARCHITECTURE is what matters here. Not sure what your point was in comment though