Build My Rank service and how it works

I got a comment on one of my other blogs a few months ago from someone at Build My Rank asking for a review of their service.  So naturally, I decided to check it out after getting to know the owner and the service a little bit better.

NOTE: Nowadays, I try to contact these service owners and ask them questions their sales letters don’t reveal, and also to ascertain what their services might be lacking and offer suggestions like a consultant almost.  Some people listen, some don’t and most of the suggestions I give are already listed on the post on  Features that link building service owners should incorporate into their system.

Such was the case with Build My Rank (BMR) which looks to be a pretty solid network on the outside, but missing some crucial elements that make it made it pretty much like every other service out there (hint: no links to your links)

However, after a not-so-brief chat the owner of BuildMyRank was quick to implement those changes in about a week or so, which is pretty quick and promising.

So how does Build My Rank work?

1 piece of content = 1 link

Build My Rank works much like LinkVana and Blog Blueprint in that you need to create unique content for each link you want, but unlike those 2 services you’re not limited to 1 link per snippet.  With BMR you can put 1 link inside a 50-100 word snippet or 2 anchor text backlinks inside a 250-word article, or 3 links inside a 250-words-plus article.

The assumption here is that there’s more link juice passed towards your anchor text if the anchor text is spread out over more words on a page, which I’m not sure is necessarily true.  All that I do know is that the less outbound links on a piece of content, the more link effects there are, but if/when you’re writing 250 words of somewhat unique content, you want to get more than just one link out of it, especially when you’re writing unique content for each link.

The quality of Build My Rank’s network:

Their sites are reportedly ranging anywhere from Page Rank 1 or 2 to Page Rank 5 or 6, which is good indicator of a trusted site, but not necessarily and indicator of how well it works as a link building service/mechanism.  Owner reported that 90% of all content is/was indexed which is pretty good considering that it’s a network getting automated content published to it and dishing out outbound links at a pretty good clip.

Currently the network is 500-2000 sites strong and newly syndicated content is getting indexed in 3-4 minutes with their (my) new suggestions being implemented.  Build My Rank is also quite like B.L.S. in that it is (now) getting links to each and every new piece of content published on their network via RSS submissions, social bookmarking, auto-pliggs, and scuttle sites.

They estimate that your content will get 50-100 backlinks which does a few things that are important:

• It gets links to your links
• which ensures your content gets indexed
• which assures you of getting  (somewhat) powerful and credited/indexed backlinks
• and in the end it keeps their network of sites a quality network, all with a positive link juice pattern.

With networks like this, whether they’re large or small….you have to remember that they’re all giving out DoFollow backlinks, sometimes 1-3 times per piece of published content, therefore it’s quite easy for a network/service like this to become ineffective after a while.

Especially if these networks are NOT getting links to your links and simply cannot keep up with the huge influx of submitted and syndicated content being published to them.  Just imagine if you had a site linking out 3 times per post and getting 5 articles a day published to that site, that’s 15 outbound links a DAY….and if the content isn’t getting spidered well due to poor site architecture, then then issue of non-indexing of content will quickly rear it’s ugly head.

But I digress… that’s how most other services operate, but not Build My Rank.  Suffice to say they’re getting links to your links and have implemented measures to keep the network strong…

Submitting content to Build My Rank:

All content is subject to human editorial review, but they do accept spun content as long as it’s readable and of decent overall quality.

As mentioned previously you get 1-3 links per piece of content submitted, dependent upon length of article/snippet submitted.

You have to submit to them your domain url receiving links because they want to make sure their network is linking out to good quality sites (good idea).  Domain approval takes anywhere from 1-3 days.

Submitted content takes a day or two to be approved and hit the network.

Original opinion of Build My Rank:

Network is small much like BLS, but the links to your links make sup for that, and the fact that it’s manually reviewing content makes it a network that will provide valuable backlinks.

Results and more detailed opinions from using will be discussed in detail in part 2 of this Build My Rank Review ( so far so good after 30 days of testing it but second month will be the true test, so there will be some early results shown in this updated Build My Rank review.