Guest blogging opportunities and how to run them
If you’re going to accept guest author posts on your blog and offer guest blogging opportunities,then there are a few things to keep in mind:
- You want to (continue to) provide value to your readers
- You want to provide value to your guest authors
- You want your site to remain “on-point” with the content
How to provide continued value to your readers with guest author blogging opportunities:
- Specify what kind of content you are looking for.
- Tell potential guest authors what your readers are interested in the most, in case they don’t do proper site assessments beforehand, as mentioned in How to do guest blogging properly
How to do guest blogging properly, where to find people who want your content
In this post I will discuss how to do Guest Blogging properly after you find people who want your content. In Do Guest Bloggers Get Good Backlinks With Guest Author Posts?, I discussed the myriad benefits of guest blogging so you might want to read that article first before proceeding with this one.
How to do guest blogging properly:
I am by no means a professional guest blogger, if there is even such a thing… so these are just my opinions based on limited experiences thus far.
Do Guest Bloggers Get Good Backlinks With Guest Author Posts?
Since this site is about link building and SEO, the first part of this post is going to discuss what kind of link juice you can expect from doing guest blogging.
Most places that accept guest authors posts don’t have DoFollow outbound link attributes, therefore when you write a post and link back to your site somewhere usually you’re not getting max juice from those links.
I really don’t want to rehash the old argument of whether or not NoFollow backlinks have value, but I did some experiments with several guest author posts.
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