4 Comments on Don’t Drink The Bad SEO Advice Kool-Aid!!!

Anon on Mon, 9th Nov 2009 10:24 am


Dan,

I don’t want to be over-critical, but have you ever tried using the related searches at the bottom of googles results to try and optimise your site for your main keyword?

If not, then you’re just as bad, you have implied that the advice in the thread will not help rankings without giving us any evidence or examples to support your implications.

To a human it’s obvious in the example you’ve given that the keywords are not related. But Google seems to think they are related, so wouldn’t it be worth an experiment to see if it works. There are quite a few things you can do to get better rankings that are contarary to human logic, but Google is not human its a machine, it does not think, it just does what its programmed to do.

Daniel McGonagle on Mon, 9th Nov 2009 12:13 pm


Yes, I have done that with about a dozen niche sites, as silly as it seemed to me at the time. Then I smarted up and made HUMANIZED Categories, something a human being would hope to see.

Example:

The word or category “product reviews” on a tightly structured site doesn’t need to have the words and slugs “KEYWORD NAME” + “Product reviews” on the category name nor even on the slug, although I still do that KWS in the slug bit.

A human would expect to see a “made for humans” category, not a machine derivative set of categories that doesn’t lend itself to easier more intuitive navigation, right?

Good content is the best SEO you can perform.
Good content on a site with good site navigation leaves people on your site longer

The longer people stay on your site the more relevant your content is deemed.
The more relevant your content is deemed, the better your rankings will be for that site/topic (ESPECIALLY with Google Chrome users and the feedback their surfing tendencies generate back to the Big G)

Anon,

I gave 2 examples:

The search term “3 way links”, my site which is on page 1 for that term, is a one page site/sales letter and doesn’t have any categories at all never mind irrelevant machine-generated categories. Therefore links again and Zero categories weren’t needed to rank well there (maybe it’s an easy term to rank well for I don’t know, never checked)
If I were to go some categories on a site for the term 3 way links, I’d think up in my head what a user would hope to see to fully understand what 3 way links are and where I want them to go, what I want them to do.

So, I’d create categories like:

Main Category – 3 way links with sub cats of:

3 way links services,
3 way links examples + definitions,
3 way link building tips

Then, since 3 way links in my head is somewhat associative with other types of links I’d make categories for

1 way link building, 1 way link services
Reciprocal link building, reciprocal link services

The categories on this site you’re on just get re-arranged and added to occasionally with an eyes towards easier readability and navigation, yet its still a lot to read and somewhat distracting but if I keep adding categories based on what would make the site more intuitive to navigate then I feel like I’m doing the best I can to get people to the content they might be interested in.

Again, I make made for humans categories not machine derived categories since on the back end of things once you get people to your site, you want them to stay a while and read and do whatever it is you want them to do…

If I were to rearrange this site to adhere to the Related Searches as your categories theory, then I’d have to make cateogries for link building tools, link building software, etc… and in reality, some software can be considered as link building tools so why should i make an extra category for that when it would just confuse my visitors?

jeffreyfrog on Mon, 16th Nov 2009 2:13 am


It’s hard to say. On some sites I’ve done extensive linkbuilding and on some other sites only focused on fresh content. Both have done the trick but if you offer fresh content on a daily basis your website will sooner or later come on top like a cream. Of course quality backlinks will help this process a bit. Also remember that quality content will bring organic backlinks that are usually more valuable than payed links from directories etc.

Based on my subjective experience I would use about 80% of resources on content and 10-20% on linkbuilding and other seo.

link building service
jeffreyfrog´s last blog ..How to Rent Links Effectively (If You Must)

Daniel McGonagle on Mon, 16th Nov 2009 10:34 am


Jeff, thanks for stopping by.

I am agreement with those who think know that LSI-built sites do well. I’m about to do a study of the real effects of LSI and using related keywords. I pretty much know what the results are going to be but am trying to remain objective about this.

I repurpose my content on other sites and some modified content just does better on some “lesser” than other more-established sites for some reason, and I think I know the reason for that. As I keep modifying the content to remain unique enough to rank well, I probably end up using more of the term-and-niche-related keywords in subsequent articles which makes them rank better.

We’ll see, thanks for stopping by,

Dan

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