Duplicate Content Penalty Test + quick update

by Daniel on October 5, 2009

in On Page Optimization

This is a followup to some testing that I did regarding the alleged penalty with duplicate content. As mentioned in Duplicate Content Penalty Myths and Some Tests I’m Running I posted a piece of content on 3 different blogs verbatim.

Here’s what happened:

  1. Only one got indexed and ranked highly
  2. The other two are indexed, but the url for those posts, even though the url slugs are different and the titles are different do not show up.
  3. When the term the posts were optimized for are searched, only one URL is ranked the way it supposed to, and the other only show up under the main domain name.

I repeated this test another time, doing the same thing; 1 verbatim post to 3 sites, each with a different title and post url.

Same thing happened again:

1 post got indexed and ranked the way it was supposed to, and the other two only show up under the main domain url when the terms are searched for…

One by one I will modify these posts and rewrite them enough so they are truly deemed unique.

So far, the first one I rewrote is now ranked decently with its url not just the domain name url…so I will have to rewrite the other if I want to crowd page 1 with my content.

No surprises there, but nice to finally do a real test on this to settle any doubts.

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    { 1 comment… read it below or add one }

    Paul Clarke January 2, 2011 at 4:36 pm

    This agrees with my findings.
    How many times have people not spun the title properly. Spend hours spinning the body, then just do a quick title spin. You want several hundred options for the title for mass distribution – more if possible.
    Nested spinning for everything is now almost a must. Even then I would limit it to a hundred submissions max.

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