As a follow up to my series of posts on Link wheels referenced below, I thought I’d share what I consider to be a more effective and efficient use of your time
Part One – LinkWheels – What are LinkWheels and do they work?
Part Two – Testing out linkwheels,
Part Three – Link wheels best practices
Part Four – Results from the link wheels experiment
Before I begin, let me say that link wheels do work if you put the time into building up, promoting and backlinking to all your satellite sites, (your outer ring of 3d party-controlled, Web 2.0 properties linking inwardly to your main sites at some point).
Link wheels need some sort of pinging and linking and content in order to get noticed so here’s what I recommend for more effective “link wheeling”:
Note: some of this is theory and some of this is real-world experience…
Question #1 -What sites show up in the SERPs a lot for some of your niche-related terms?
Blog Catalog, Mixx, Wetpaint, Squidoo, WEBS.com, RSS aggregators, and Ezine Articles to name a few…
Question #2 – Which of these are automated for backlinks?
Blog Catalog and RSS aggregators
Question # 3 – Which of these ( Squidoo, HubPages, Wetpaint, webs.com, EzineArticles.com) require more than one piece of content in order to get ranked well, and which one of these may not even need any links at all to get to page 1?)
Squidoo Lenses - build a mini-site here and interact with other lensmasters to get lens voted up
HubPages -build a mini-site here and interact with other “hubbers” to get lens voted up
Webs.com and wetpaint - need mini-site’s worth of content and backlinks to get ranked well
EzineArticles.com - 1 article could do it all for you here
So with that in mind, let’s think about developing effective backlinks using less time-consuming link wheels.
1- Add your site/blog to BlogCatalog - it will show up in the SERPs, albeit temporarily, for your keywords and site titles.
2- Use Twitter - Add your blog’s RSS feed to Twitterfeed to auto-post to your Twitter account, which does send manual traffic and automated backlinks to your site. This actually does build up one of your satellite sites automatically but Twitter profiles and the titles displayed hardly ever show up in the SERPs, but you do bet backlinks from it.
Note: About the Twitterfeed/twitter profile thing… I’ve seen some blog posts go a little viral with this Twitter stuff and some posts got picked up by some Twitter search engines and re-tweeted and re-posted, developing into a viral linking campaign of sorts.
3- Publish an article to EzineArticles.com - your article should backlink to your main site form body of article and deep link/inner link to article-relevant supplement post. Then wait a few days to see where it ends up ranking for your keywords and then develop some backlinks to your EZAS.
If you’re targeting 10 keywords then write 10 articles using this method. It’s better than writing 5-6 posts to a lens just to get the lenses ranked for 1-2 keywords, imho.
The idea here is to get top rankings with as little effort as possible by using the best 3d party properties to submit content to.
4- Use long-tail keyword rich domain names and also use your existing elated sites to re-purpose your content
What I practice in every day life is I “try” to re-purpose my content (modified) to several of my blogs so they all have a chance of getting to page 1, then I just generate backlinks to them and I’m building up the quality of my sites this way without having to create new profiles or accounts elsewhere.
To me this is a better business practice, because you’re building up the link juice of your site with all these direct backlinks and you’re adding new content to your sites this way, and this is more effective than the time-consuming satellite site-building.
Why go to the effort of setting up a Squidoo Lens to rank decently for a certain term when I’m sure you can find a decent domain name for your long-tail terms?
If you spend 90 dollars for 10 domain names that are virtually assured of getting to page 1 just on the merits of the domain name and simple on-page SEO set up, then why bother building up the link wheels structure?
Effective link wheels set up summary:
- Ezine Articles articles
- Blog Catalog for backlinks and occasional SERPs appearances
- Twitter link wheel
- Long tail domains usage
So really, you just want to harness the power of domain names for long tail serps, and get to page 1 the easiest ways possible, by writing the least amount of content possible, and generating the least amount of links to achieve your goals.
A lot of what is written here is undisputed fact such as the point about keywords in the domain name being on of the most important SEO pieces for your sites. The rest is merely personal preference… 
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{ 6 comments… read them below or add one }
Daniel one of the best internet marketing posts I have read this year. Thank you.
Thank you Will, I try
Hope it helps some/many people
This is a very good article. Link wheels are also where you can put to work some of your less than white hat software promoting them. You out did yourself on this one Dan.
David, thank you, too.
You make a good point about using those outer ringed sites to test new tools and backlinks sources.
Enjoying the discussions here, some helpful, knowledgeable people chiming in with added value comments, and it’s appreciated,
Dan
Tons of good info. I will extract a piece or two and implement. Thanks again.
.-= Kevin C´s last blog ..10 Ascension Lessons =-.
I’ve been seeing some real lack of juice from my link wheels of late it’s nice to know someone’s pushing the envelope a bit; nice share, thanks.