Link Building Strategies

Here’s some link building tips, ideas, and strategies that I decided to write up to address questions (and concerns) from people who purchase certain link building services then ask for strategy help, or want to know what my tips or “secrets” are for using these tools and services to maximum effect.

So if you were promised a Unique Article wizard bonus, BLS secrets, Linx Boss strategy help, or help with any currently recommended link building service, this is the right page to be on.

If you haven’t purchased any or all of these services or tools yet then this page should help educate you beyond just what a service does, and whether it does “it” well or not.

The educated consumer is a powerful and happy consumer, so let’s get started with some terms you should be familiar with and their roles in effective SEO…

• (External) Tiered linking, AKA Getting Links to your backlinks
• Profiles links AKA Angela links, AKA Xrumer-like spam links
• Web 2.0 – and it’s role in link building
• Money sites
• Satellites, parasites

Money sites and main sites- these are ALWAYS , ALWAYS,  ALWAYS your priority when striving for top rankings.

You don’t want your articles on article directories outranking content on your money sites, and same thing applies for any tier 2 entities like Web 2.0 hubpages, squidoo lenses etc….

Remember this as it is crucial to your SEO success!…

Your goal is not to have your content on other’s virtual properties out-ranking your own, but to get your own content self-hosted on your own sites ranked highest (at some point).

This is not SEO “theory” merely common sense…. I know that you want to see some high ranked articles and such when you’re first starting out, and trying to create some article marketing traffic, so YES it is OK if you rank your articles first, as long as they link to your money site in DoFollow manner and if you keep in mind that your money sites allow you more freedom with your content therefore more conducive to making conversions and earning those dollars.

Tiered linking: there’s external and internal tiered linking and most searches I’ve done for the term tiered linking referred to internal cross linking on sites, or site architecture, but in this particular space, tiered linking means external linking patterns, AKA the design and organizational structure of your inbound linking profile, AKA your link juice build up, AKA your… ok that’s enough “AKAs” I hope you get the point here.

Traditionally, link building meant direct linking from one entity to your main site, your money site, and article marketing was the primary whitehat way to do this, aside from reciprocal linking, but with the advent of all the “Web 2.0″ sites that soon became authority sites trusted highly by the search engines, these became great places from which to obtain links from, and also a great place to send backlinks to (more on this later…).

The smart/intermediate/proficient link building knows that direct linking to one’s money sites is a rather self-limiting exercise because you will end up running out of entities to direct link from, unless you find other entities to direct link juice towards.

When doing external tiered linking you’re doing something like the following:

Shitty links >>> crappy links >>> less crappy sites linking to >>> your money sites

Tier 3 and 4 and 5 Shitty links – Xrumer, WPMUs, LFE urls, low level article directories——

Tier 2 entities- hubpages, squidoos lenses, good article directories like articlesbase, goarticles, ezinearticles, guest posts on relevant highly trusted sites

Web 2.0 sites – First off I gotta rant a little bit about the term “Web 2.0″, which was originally a type of technology, which came to have a certain design associated with it, then it became associaitive with certain kind sof sites, which then became known as Web 2.0 sites, but I’ll play along here and continue to call the following types of sites, Web 2.0 sites, to name just a few: HubPages, Squidoo, Vox, Twitter, wordpress.com

The role of Web 2.0s in link building- Most of the tier 2 Web 2.0s you want to be creating are on high Page Ranked domains but more importantly, are aged, trusted entities that enjoy high search engine trust, and most importantly to the end users, they’re easy to create, and publish content to.

Since these are entities that can contain your keywords you’re targeting you can create keyword optimized “web 2.0 sites” to rank for certain terms, but you can also funnel link juice through them, on towards your money sites.  That’s what you want to do at some point when your understanding of how link building works goes beyond the minimal direct linking and advances beyond that towards what could be considered the next step in your SEO-volution.

Let me re-emphasize that it is SOLID SEO to direct link to your sites form the more trusted entities first, (at first) then once your site has enough of these trusted links pointing to them, to then consider expanding outwards into doing crappier links to your tier 2 entities and money sites…

But for now let’s just expand outwardly, slowly and consider as hypothetical fact that you:

• have a money site
• have some Dofollow Web 2.0 entities built
• are linking to money sites form the Web 2.0s

So, let’s say you build some lenses and hubs and other DoFollow entities, how do you pass link juice to them?

Well, that’s where, the lesser quality links and sites come into play.

Blog networks are chock full of lower quality sites, but in many cases the sites linking to you are related niche sites so they can we used for direct linking to money sites and towards the Tier 2 entities.

But for those blog networks that have all the posts in general categories on sites whose purpose is solely to link farm out to others’ sites, then it’s best to use these to link from here to your tier 2 sites, but there’s no harm in direc tlinking to money sites either.

Hope this last part doesn’t confuse you, I’m just stating what BEST practice would be, whilst also adding that there’s no penalty for direct linking to money sites from crappy blog network sites.

Parasites and WPMUS - parasites are basically places you place links on or place content fo rlinks on for sole purpose of obtaining backinks.

Guestbooks, fake hreferrer spam (if you don’t know what this is, you don’t wana know), forum profile links, WPMUs… these are all pretty much parasite entities since you’re creating accounts there to bleed off the link juice and authorit yof the sites, not add quality to them.

WPMUs are wordpress multi user sites, a particular type of WordPress installation that allows fo rremote registrations on a subdomain, a new blog installation on said domain and these are used for either

1- adding quality content to that particular community

2- adding content there for sole purpos eo f”parasiting” (most used practice, really)

What makes parasites low quality, low level entities for link building is they basically become quasi link farms that contain crap spun content and link out to whatever they can link out to (when used by ahem.. “SEO spammers”).  since there’s no quality content on these WPMUs usually, and no real attempt to interact with the readers, these entities end up becoming link farm-like creations as I mentioned earlier; linking out way more than they get linked to, and used mostly for pushing and funneling and harvesting link juice as part of the tiered linking mechanism.

NOTE: There’s a TON of parasite entities out there, and these are definitely not restricte dot just WPMUs but they’re a pretty good example of parasites.

Parasites are to be used for linking to your backlinks and while some people say it’s best practice to NOT link directly to money sites from here, you can and will get away with it once you’ve established enough quality backlinks already.

When doing external tiered linking you’re doing something like the following:

Shitty links >>> crappy links >>> less crappy sites linking to >>> your money sites

Tier 3 and 4 and 5 Shitty links – Xrumer, WPMUs, LFE urls, low level article directories——

Tier 2 entities- hubpages, squidoos lenses, good article directories like articlesbase, goarticles, ezinearticles, guest posts on relevant highly trusted sites.

Why all this talk about tiered linking and linking to your backlinks?

When using article syndication services, AKA blog networks to syndicate content for purpose of direct traffic and backlinks, you will at some point have your content hosted-and-posted on the same sites, therefore it just makes sense to have another ring of optimized web entities to direct your links toward.

IMPORTANT NOTE:

• Try not to get overwhelmed here with all this talk of tiered linking, thinking that you need 100s of thousands of links to do link building effectively.
• If direct linking from article directories and blog networks does the trick for you then do ONLY THAT.
• If you have more tools at your disposal and need to create more link juice from/to more web entities then expand outward as needed.

With this long pre-amble in mind, and hopefully well-absorbed… the following should make more sense:

Best practices for using the services I deem as most effective and trustworthy (not trying to sound all high and mighty here, either, just sharing some tips and hoping they serve you well)

 

How Best To Use Linx Boss

Here’s how I like to use Linx Boss: I focus on the main domain urls entered into the system, as that is the most reliable effects that I’ve seen with using this service.  They have a feature called L4L that should get L4L Links 4 links, meaning that if you have links to your site already, PRe-LinxBoss, then LinxBoss will find them and link to them.  Since I haven’t seen a lot of definitive positive effects form using L4l, I don’t really try to focus too much on this aspect of their service and merely use the main ingredient, which is to rank domain urls for their main keywords, sub-keywords and what-not…

If you have an inner url that you want to rank for a certain term, but are finding it difficult, here’s my thoughts on that; if your keyword is that difficult it should have been included in the domain name and if not, then get an EMD (exact match domain), register it and build a few quality backlinks to the EMD.

Building out a slew of EMD mini-sites to create a mini-net is more of a high-powered tier linking mechanism, and it explained here in this post on mini-net mini site building

With LinxBoss I like to focus on ranking up my main keywords for the domains entered into the system, then if and when a keyword reaches page 1, top 3 position, I may remove it form the keyword list getting anchor text links, in order to create less of a dilution factor in the anchor text backlinks LB is getting to that site.

In other words, if you put 3-4 keywords in for the campaign, and one reaches a plateau point, then remove it and allow more links to come in percentage-wise for the other terms, then when those terms are in top 3, if they ever rank that high, then make a another tweak, and maybe add in another inner url and associative keyword and let LB maintain your rankings whilst working the other inner url, too.

NOTE: Even though LB is a hands-off solution, that doesn’t mean you should do nothing else for those sites for those terms, since the more you do to help LB work your stuff, the sooner you can attain higher rankings, and the sooner you can put another campaign IN and rotate one of your initial URLS OUT.

How Best To Use Backlink Solutions – (currently off “recommended” list, replaced by Build My Rank)

Since you only get 1000 links a month with them, target medium to long tail terms and inner urls of your site.  When you create snippets in B.L.S. you’ll see 3 areas where you can put urls and keywords, so link to 3 different urls per snippet, and when these hit the network they’ll provide only one link, so you’ll be diluting your efforts here but also changing up what gets hyperlinked, what gets linked to and basically will be hitting entities like EMDs, main money sites, hubs, lenses, EZA articles etc…

When linking to the aforementioned web real estate, use different keywords in your snippets and get them ranked for those long tail or medium tail terms, then link from those entities to your money sites using more competitive terms, and link to your money sites from your snippets to main site use more competitive keywords.

How to generate 1000 scheduled, drip-feed links in 3 hours or so…

#1, you’ll be creating about 90-120 snippets per snippets-spin, so this means all you have to do is write 10 60-word-mimum blurbs, then spin them really well, then create 90-120 snippets for each, then schedule them to go out at a BLS-recommended 20/day frequency rate, which really doesn’t mean 20/day, but is just the way they recommend you do things, so just do it this way.

#2- Go to ezinearticles.com, and use their search feature, and type in keyword one you’re looking for content for.  A lis tof articles will be returned to you, so go find an article that has your keyword in there and paste it into the snippets creation section as part 1 of your snippet.  Do this twice more for kws 2 and 3, and spin the articles, and then submit them.

No, its not duplicate content if you’re using 3 different paragraphs from 3 different articles, to assemble a totally unique snippet blurb, plus…once you spin this assembled blurb, it will be even more unique.

How Best To Use Build My Rank

#1- This can be a labor intensive service to use, but the links are good, your work is not wasted, and you can always use the articles you wrote for BMR syndication elsewhere.

#2- Re-purpose your BMR articles/snippets to other services after your articles have gone out to their network for a week or so…

#3- You really can do some damage here with just a few links, but I wouldn’t get lazy with this and expect miracles, so do at least 10 articles/url you want links for, and focus on terms you think you’ll see results with sooner rather than later, like linking up web 2.0 sites or articles, or anything that only needs a few links to get a quick boost in the SERPs.

#4- Don’t worry about finding your links in backlinks checkers, just focus on submitting more content for syndication, and make 100% sure your on-page SEO is up to snuff, or you’re just wasting your time, as would be the case with any other service you might use.

#5- Take the approach of “backlink sniping”, ie… hitting some urls with long tail anchor text to get results quickly, then focus on bringing more urls to page 1 but for higher search volume terms (non-long-tails).

#6- This bears repeating…  10 articles per url

How Best To Use UAW- more to come, but here’s some placeholder content to help things along in meantime

Unique Article Wizard – This post addresses whether or not UAW is still effective and shows how to use it effectively

Unique Article Wizard Case Study – This post on a different site of mine shows how to do well for a product launch whilst ranking for easy terms and taking up lotsa Page 1 space.

This automated indexing tool here, in my opinion… is necessary to get to achieve better results with Unique Article Wizard