Guest blogging opportunities and how to run them

If you’re going to accept guest author posts on your blog and offer guest blogging opportunities,then there are a few things to keep in mind:

• You want to (continue to) provide value to your readers
• You want to provide value to your guest authors
• You want your site to remain “on-point” with the content

How to provide continued value to your readers with guest author blogging opportunities:

• Specify what kind of content you are looking for.
• Tell potential guest authors what your readers are interested in the most, in case they don’t do proper site assessments beforehand, as mentioned in How to do guest blogging properly
• Moderate the guest author posts carefully, not all guest authors provide top quality content

How to provide value to your guest authors:

Your guest writers want backlinks and direct traffic from their content, so give a helping hand here as if this content was written by you and you alone.

• Promote the content via normal channels of Tweets, ReTweets, social bookmarking etc…
• Offer DoFollow links for the authors’ outbound links (OBLs) in their content.  You’re hopefully getting top quality, 100 unique content added to your blog for free so do what you can to give value back to the authors via DoFollow OBLs.

NOTE: Follow attributes are usually specified in a global site setting via All In One or Platinum SEO wordpress plugins, but Yoast’s Robot Meta plugins allows you more control over follow attributes on a per-post level.  So when you review the guest author posts, give them some “link love” by changing the outbound link attributes on their posts to DoFollow.

Moderate the content and change if needed:

This is your guest blogging opportunity, therefore you’re not beholden to anyone.  Therefore you have 100% control over the content that gets published on your site, which means you should be careful about your asset/site content.

Sometimes a guest author won’t know how or where to put in a resource box type of snippet so they just won’t do it, so do it for them one time… and mention that they can do their own resource box snippets in  future posts.

• Thank guest authors for great content, it’s rewarding to them/us
• Remind them if/when there are comments to respond to.
• Try to establish a relationship with them, exchange instant messaging details or whatever…
• Let them/us know when content was published so the guest authors can implement some of their own post-promotion tactics.
• Stay in touch with guest authors, ask them if they received any benefits (increased SERPs, direct traffic, more sales etc…) from their publications.
• And always compliment the content written along with the mandatory “thanks”.  It’s gratifying to see and hear when writing for someone else’s site.

Devil’s Advocate questions about guest blogging opportunities:

Q:   All I have are xfactor, MFA, made for Adsense, landing page types of  sites, etc…. so why would anyone want to accept my “self-serving” content?

Answer: If you haven’t built a site that is truly a resource, then I highly suggest you start one.  REAL businesses have assets, therefore your REAL business should be asset-based, not tactics-based or thin-affiliate-sites based.

Q: All I have are Web 2.0 properties that I’ve worked on for a while, will anyone write for my hub or blogger blog?

A: I seriously doubt it, no matter what the PAge Rank is for the site of “yours”.  So…again… build a reosurce or an asset type of site so guest bloggers sekeing guest blogging opprtunities see that you’re a truly serious marketer.

Guest blogging, guest post hosting and in generla guest blogging opportunities are for the serious marketers only.

The serious marketers who built assets through valuable unique content will get acceptance as guest authors a whole heck of a lot easier than people who just throw up a site and want others to write for it…

Also, when you seek guest blogging opportunities, your sites-that-are-assets are like your resume pre-qualifying you for acceptance as a guest blogger.

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