How To Get More Backlinks From Article Marketing

January 7, 2010 by Daniel McGonagle
Filed under: Link building Tips 

Like most people who drive organic traffic to their sites, article marketing is a crucial part of the overall SEO plan. This post will show you how to get more backlinks from each and every article you write, plus how to properly re-purpose your articles to other directories.

First off, let me say that there are some things I don’t like about article marketing

#1- The best article directories tend to be NoFollow except for the resource boxes

#2 – Each article produces a smattering of direct traffic

#3- The viral effect of getitng my articles is severely hindered by writing keyword or keyphrase-specific article titles

#4 – Since I write keyword specific articles, there less of a demand for them with other website publishers

#5- Getting backlinks to articles to boost them in the SERPs is time-consuming and has always rankled me ( I always want to build links to my portfolio not someone else’s)

#6- Each article, no matter how well-written, only serves up 1 or 2 DoFollow backlinks from the resources boxes (on NoFollow article directories)

#7- Getting backlinks from the same domains (article directories) becomes less effective the more backlinks you get.

How to Get More Backlinks and Better Backlinks with your Article Marketing

How to make your articles into viral link builders

Don’t write articles trying to get them to rank well.  Instead write articles on topics that are more general in nature so they have a better chance of getting republished elsewhere, which provides more backlinks with less effort.

And in those generic articles, you can mention your site urls in the resource box where there’s DoFollow attributes in most articles directories (EzineArticles.com resource box URLs areDoFollow).

I use this strategy when I submit articles to Unique Article Wizard:  I try to keep articles general enough in nature to warrant getting accepted by all those directories and sites in their network.

How to re-purpose content for better link acquisition and content syndication:

Most people know that you don’t get articles re-published by other authors on a high percentage, and even som eof those who do republish your content, they end up stripping your article of all its links..

Therefore, you also want to copy-and paste or copy-{rewrite|spin}-and-paste :) your previous and/or recently published articles and syndicate to other top directories. It’s better if you submit to EZA first, since they won’t publish duplicate content, then submit that same article or spun version to the other directories as soon as you get the OK from EZA that your article is alive and well.

So once your EZA is published send it through the other article directories as well so you’re the first person to syndicate your content and really…so nobody else republishes your content as their own.

The strategy here is to write articles that are more general in nature to give them better chances of getting syndicated with links intact, but also to take what you’ve already written and published and submit to other directories to kick-start the syndication at the top-level.

If you still want to build backlinks to your articles to get them to rank well, then consider this strategy:

Get backlinks to subpages of your published articles to build deep links to them for maximum effect:

Some article directories allow for comments on their published articles.

Often times the comments page will never show up in the SERPs for the keywords in the title, unless it’s an extremely non-competitive term.

Here’s a comments page ranked Page 2 for a very NON-competitive term:

 

 

EzineArticle's Comments Page

EzineArticle's Comments Page

 

 


So when I saw this it got me thinking that if I wanted to get indented listing from just one article, that’s entirely possible if I just got inks to the comments page URL and the regular article page URL.too.  This idea appealed to me because writing and link building are tow laborious tasks, so I I could write just one article to get 2 SERPs then why not try that?

Then I thought some more and realized that building links to this comments page URL is fantastic for deep linking because it has several urls it is linking to.

See picture blow and start thinking of how much deep linking link juice can be obtained/generated by linking to the comments page.

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Build deep links to articles

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Comments

17 Comments on How To Get More Backlinks From Article Marketing

  1. James on Sat, 9th Jan 2010 3:07 am
  2. Hey Deniel, great tips for linking to comment pages! I’ve never thought of that before, definitely gonna test it out.

    The post reminds me something that I wanted to ask you for answers. How many times of spins will be enough if I want to use the spun versions for MAN,LINKJUICER,UAW,and Senuke?

    As the more spun versions got distibuted, the less unique the articles will be in the eyes of google, so there might be a limit of how many copies of the spun versions should be syndicated in proportion to the uniqueness of the spun article itself has.

    Therefore, I want to know if you spin one article then syndicate the spun versions to all the places. If so, how do you spin it? spin sentences x amount of times? Or spin both sentences and phrases?

    Another question is, do you use the same spun article for autopligg? Is it necessary to use good spun article for those pligg sites?

    Looking forward for your answers. Thanks in advance.

  3. Daniel McGonagle on Sat, 9th Jan 2010 9:12 am
  4. I consider spinning articles a brute force mechanism for lifting SERPs for certain URLs. They’re just article blasts, and the better the network the articles are being published on, the better the chances of those articles staying indexed and continuing to provide an active backlink.

    How much to spin?

    UAW does a really good job of spinning articles so they appear unique, and I just follow their guidelines when spinning, and I used to do the same thing with MAN when I was a member there, I just rewrote everything until it said I’d spun it enough. So my long-winded fluff answer is… I don’ t know how much you should spin things, just follow the guidelines of whatever service you’re using.

    If you’re using Backlink Solutions, there’s no real requirement for how much you should spin but since it takes so little effort to use that service, that’s where I would spend most of my “extra” spinning efforts.

    Also… you should develop a backlinks mechanism that generates links for your spun/syndicated/re-published articles to help your content syndication out a little by sending some link luv to the sites linking to you by publishing those articles.

    HINT: Google Alerts, Delicious Tags, RSS feed, WP O MATIC, , TwitterFeed

  5. Mike on Sat, 9th Jan 2010 9:24 pm
  6. Hey Dan , I really enjoyed this article as I do most, but was wondering if you still use the backlink networks to link to your articles that are linking to your money sites deep pages. The promoting the promoters idea. And, btw, do you still offer the free video training if I sign up to BLS through your backdoor link?
    Thanks

  7. Daniel McGonagle on Sat, 9th Jan 2010 10:34 pm
  8. Hey Mike,

    Thanks for the feedback.

    Yes, I still recommend using the blog networks. I hinted at how you could create massive link juice towards the end of this article by “promoting the promoters”.

    If/when you get Backlink Solutions I’ll add that in to the bonus (how to add further link juice to spun articles and snippets)

  9. James on Sun, 10th Jan 2010 4:46 am
  10. Thanks Daniel, I sort of got an idea about how to spin from your answers. Thanks for the hints as well, I think you were referring to autoblog,right?

  11. Daniel McGonagle on Sun, 10th Jan 2010 8:38 am
  12. Well not just an autoblog link collector but also other methods of promoting the promoters :)

    I am trying to not spill the beans her eon how this all works because I promised someone I’d write a guest author post for them, but I am tired of waiting so you might see it here soon

  13. Premium WP Themes on Wed, 20th Jan 2010 9:32 pm
  14. Great way of explaining about the backlinks tips. Very interesting.

  15. Wayne Vassell on Wed, 20th Jan 2010 9:56 pm
  16. Hey Daniel,

    I like that little nugget of info on the auto link building of your promoted content, such as Dig tags and feeds, etc.

    That has got the grey matter in action!

    Thanks for that.

    Wayne

  17. Daniel McGonagle on Wed, 20th Jan 2010 10:10 pm
  18. Hey Wayne, nice to see you here.

    Yeah, little tips like that are easy to implement and eventually add up to something big when done consistently.

    Of course it takes a bunch of little tips like this to achieve a halfway decent overall SEO strategy that works, so it’s best to just scale things up as you go and try to systematize it all, which doesn’t mean automation necessarily just being organized and doing things every day that further your goals.

    Have a good day!

    Dan

  19. Mark Clayson on Wed, 3rd Feb 2010 3:30 am
  20. the blog was absolutely fantastic! Lots of great information and inspiration, both of which we all need
    cheers

  21. Smart Backlink Builder Guide on Sun, 7th Feb 2010 1:11 am
  22. Just stumbled across your blog.
    thanks for this great post, you got a new fan,
    my problem is finding a good spinning tool they all seem to produce gobbly gook
    Smart Backlink Builder Guide´s last blog ..Factors of Natural Link Building

  23. adine on Thu, 18th Feb 2010 8:34 am
  24. Hi , just want to share with you this amazing article service ;)

    Spin articles begin with the original article, and then words or sentences are rearranged to produce multiple unique articles. This way you can have many articles that stem from the original one. You can use software on the internet to spin your articles. The outcome from these software tools are many times not readable. The reason for this is that the software just creates synonyms for the words, which means you may get an article back that is hard to read. So far there is no software that can compete with the human mind. Another option, instead of using a software tool, is to have a human rewrite the article.

    They are written by real people who are able to think about the article and write it.

    These articles are then interesting, unique, and easy to read. After you have written the article, you will be able to have it spun in many different ways and then put it on sites, increasing the amount of backlinks you get and pushing you higher up in the search engine rankings. These articles are also good to use on your own website to update it regularly with unique content, keeping up with what search engines like Google like. The amount of effort required to continually produce well written articles is time consuming. So what is a simple way to get the results you want? That’s easy; all you have to do is log on to The Leading Articles and get the people there to spin articles for you.

    You will be supplied with a high quality article, perfect for spinning, every day including weekends. There is a team of writers employed by this service and the must create high quality articles that have to pass a copyscape test and be at least 500 words. Most of their articles pertain to Internet marketing, and Clickbank, or product review articles. Such a high number of variations can be produced, so they call it the Ultra Spinnable Articles Service. The writers manually rewrite each sentence 5 times and each paragraph 5 times. This will give an awe inspiring 116,415,321,826,934,814,453,125 variations from a seed article. Membership to this site is limited to 300 people, so each of the members will be able to acquire as many articles as they want.

  25. Elbert on Thu, 18th Feb 2010 1:40 pm
  26. I heard about Ultra Spinnable Articles couple weeks ago. Looks like a decent service if you’re promoting a lot of clickbank, and electronic products.

    I can tell it’s a made for backlinking services such as UAW, MAN, Senuke, Linkdozer, ezarticles, BLS, etc.

    Still though… what would make the service even better is the ability to ask the writers to be able to write any types of articles on any niches, topics, etc.

    Now that would be an awesome…

  27. Daniel McGonagle on Thu, 18th Feb 2010 9:37 pm
  28. This makes Link Dozer look better by the second, eh?

  29. Elbert on Fri, 19th Feb 2010 1:57 am
  30. Yeah… when new features and updates comes but currently if you noticed… the “AI” is currently broken if you know what I mean… until the updates. :(

  31. Daniel McGonagle on Fri, 19th Feb 2010 10:27 am
  32. I’m still stuck in TH…. building mode unfortunately, watched the 67 minute video 3 times already, starting to getfrustrated

  33. Elbert on Sat, 20th Feb 2010 4:16 am
  34. Why don’t you work on the other parts instead of working on the TH? Since the AI isn’t working properly until the update which might be in a few weeks or a month…

    If you find it too hard to use, you can temporary go back to traditional spinning words and then add the advanced specs to your article.

    I’m still working on my first article because of the broken AI which really is slowing me down.

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