I’ve had several comments and emails from people who are hearing that Unique Article Wizard is no longer effective and that UAW’s custom proprietary content-spinning, (and content-spinning in general) have been “outed” by the search engines.
The common thread of the feedback/concerns:
- “Every site I used UAW to get direct links to has dropped considerably in the SERPs.”
- “My articles don’t have any real effect any more.”
- “UAW articles have a footprint.”
Let’s address these points one by one:
“Every site I used UAW to get direct links to has dropped considerably in the SERPs.”
I used to use UAW to direct link to my money sites, but looking back on my usage I see that there was only one site that I used to get top 3 rankings for just by using UAW to direct links towards that URL. That site dropped from page 1, top 3 SERP, to page 2 at the top very recently (about a week ago).
Therefore, there are some valid concerns here, but I only have one personal site that’s been affected. Anecdotal evidence from forums and other bloggers seems to reinforce this notion, but UAW still can be effective if you apply some of the “fixes” mentioned here on this post.
“My articles don’t have any real effect any more.”
From what I’ve seen as the co-owner of Automated Link Building, most webmasters really have no clue about doing proper keyword research and being realistic about what they’re trying to achieve rankings for, and with.
However, that doesn’t mean that it’s all their/your fault. If you get 100s of backlinks from your UAW articles, then you should definitely see improvements no matter what, so the fix here is to adjust and conform to the new reality, which is that UAW’s service needs to be used differently and in a smarter way.
I STILL get pingbacks, trackbacks and Google Alerts for articles I’ve written and submitted via UAW 4-6 months ago, so the search engines ARE seeing these articles, are indexing these articles, and the articles are still providing a smattering of new backlinks after all this time.
I believe this is due to the inherent, (albeit minimal) viral nature of UAW’s service which provides a repository/article directory where other webmasters can pick up a free copy of an article and post it on their sites, leaving links intact.
NOTE: There’s 2 ways you can go here with article syndication:
1- Write topics on very general topics so more places accept them, in order to generate more total sum backlinks when your articles are published on more websites.
2- Write less general articles and submit to less places, and slow down your submission rates to 10-20/day. This will place less articles out there, put them on more targeted sites, and the slow drip feed submission will seem more natural when these seemingly unique articles start getting hosted-and-posted/syndicated.
“UAW articles have a footprint.”
Apparently, ALL spun articles have a footprint now and the reality of article spin-dication has always been that not all your articles will get indexed, therefore not all of your articles will result in accredited backlinks.
The footprints of spun articles that make them easily identifiable by the search engines:
- Character length
- Word length
- Same# of paragraphs
- Static hyperlinks
Since UAW seems to have one of the more widely used and advanced spinning capabilities let’s look at their footprints…
Characters and # of words used length- If the articles are all560-570 words each post-spining, then that’s a giveaway/footprint of sorts, which by itself isn’t something that will set off a dupe content alert trigger, if one even exists.
But it’s one of the criteria which, when added in with other criteria that may define a spun article.
Set # of paragraphs per article- even though with UAW the article’s paragraphs are being rotated (or something like that) to avoid search engine duplicate content detection, the fact of the matter is…this is another potential identifiable footprint, which when added in with other tell-tale signs of spun-dupe-content, could lead to an assignment that’s less than desirable for you and your articles.
Static hyperlinks - this is one of the dead giveaways for spun content because it’s the only NON-changing “thing” in most articles. Most syndicated articles could have varying length, spin-tax, synonyms replacement etc… but even if all those things are not taken into consideration and ignored, you still have articles out there that are all linking to a specific/static URL in same section of article using same anchor text.
What’s the fix here for avoiding de-valuation of spun articles due to spin-dication spin-detection?
- Vary your article lengths, and wording too…obviously.
- Don’t replace words, spin entire sentences when spinning
- Vary paragraphs length
- Vary your anchor text
- Vary/rotate your resource boxes
With UAW, you can rotate up to 17 different resources boxes and it is recommended that you do so but make every resource box 100 unique and change your anchor text.
With UAW, you can re-send articles out to their network so what I recommend is placing different anchor text in the body of each of the 3 seed articles you create with Unique Article Wizard, then publish to only the most theme-specific categories at first to have your first set of submissions going out to less places and at a low submission rate of 10-20/day.
Then go back to your saved/archived articles, and modify them to alter the paragraphs length, make each article have different number of paragraphs, and place your anchor text in different locations of the articles than the previous set did. You also want to vary what the anchor text URLs are so the next batch of submissions links to different URLs entirely.
And when you re-send, re-submit these articles, choose different categories in the hopes that these “new” articles will get placed on different sites in the network.
What do the search engines see now with these newly syndicated UAW articles?
- Different length,
- different anchor text placement,
- linking to different URLs,
- and links coming from different sites
The idea here is to not be a one-hit, one-write, one-submission wonder, which is how most people use Unique Article Wizard…but to work this still valuable and effective service in a smarter way.
Which brings me to my next point: Varying the anchor text and the URLs being linked to
Some web entities don’t need a lot of link love to rank well, and some of these entities are:
- Unique articles submitted to top-quality directories like EzineArticles.com
- Keyword-rich HubPages hub,
- Keyword-rich Squidoo Lenses
- Keyword-rich Wetpaint sites
- Keyword-rich domain names
- and more….
As was aforementioned here in this post, varying anchor text and anchor text hyperlinks placement is a key to having your spun articles remaining somewhat detection-free, therefore it stands to reason that if you build a few of the web entities mentioned above that don’t require a lot of link love to rank well, then you could achieve good results with Unique Article Wizard just by linking to these entities from a rotating resource box.
Again, UAW allows you to rotate 17 resource boxes per article, so if one article submission resulted in…say….68 publications then you could in effect get 4 links to each of your 17 web entities that don’t require a lot of link love to rank well.
If/when you implement my recommendations for your UAW submissions process and the article modifications prior to re-sending them out in re-spun-again format, you’ll have the ability to pick and choose what other URLs need more links in order to rank well, then submit articles tailor-made to “prop up” the sites that aren’t doing well yet by sending more links their way from body of the articles are your rotating resource boxes.
Further note on the”web entities”…
Your goal may not be to get your Web 2.0 sites and articles to rank well but merely to get enough traffic and backlinks to generate a decent PageRank entity that provides a DoFollow backlink. I now consider it essential (and wise) to build at least one hub page for every new site I build to develop a hub and/or lens that will eventually develop into a PageRank-ed DoFollow entity that’s pulling my money site’s feed and providing a high quality backlink.
UAW articles DO get sent to a lot of sites and DO provide direct traffic and HubPages likes to see that since it ranks your hubs partially according to how much traffic the hub you made is getting. However, it should be noted that you really don’t need to write a mini-site’s worth of content for these web 2.0 entities in order for them to rank well, all you need is to send some direct traffic their way at first via article marketing direct traffic, which in turn will generate backlinks, which in turn will result in some decent rankings for your Web 2.0 sites.
And once those sites are ranking well on their own, you need to make an assessment on whether or not you want to keep linking to them in future UAW submissions to get them highly ranked, and competing with your money sites for SERPs, or just focus your attention on your money sites with UAW re-submissions as outlined above.
Summary: how I use Unique Article Wizard now
- I build my hubs and lenses first,
- Then get an EZA article written and published.
- I wait a few days or a week for the EZA to be published
- I create a new site or blog post for same terms the articles, hub and lens are optimized for.
- If this is something I want to spend time on, I will write blog posts targeting longer-tail terms on any of my other blogs related to this topic. This long-tail targeting offers easy rankings opportunities but also provides me with additional keywords and urls to get backlinks to
- A few days after the EZA gets published, I look to see where the posts, money site, hub, lens and article are ranking in the SERPs.
- Then I write and submit an article via Unique Article Wizard and see what happens. If results after a week or two aren’t stellar, I rewrite and re-send the UAW article as outlined above.