Here’s some quick tips for building links to new and aged sites; a Link building cheat sheet if you will…
For new sites, I find it best practice to build links after the site is a month or two old, and has 10-15 indexed pages or posts on it.
After that, you want to consider the percentage (%) of where your building links TO… Most webmasters just hammer the main site url with backlinks and don’t spread the link acquisition around to build links towards inner pages.
I’ve heard and seen it recommended that you should build 40% of your link towards your main site url and the rest of your links to your inner pages and I agree with that although I’ve never tested this out.
What I do for new sites and old sites is do an assessment of where certain urls are ranking for the targeted keywords in the posts or pages and based upon that assessment I build links accordingly. In other words, if a certain content piece is ranked in the top 3 spots then I won’t build links to it and will leave it alone.
For some reason or another, you might rank #1, 2, or 3 without getting any backlinks and this could be based on your achieving the perfect magic combination of on-page seo that made a specific url rank highly without any offsite help.
Sometimes a page that appears on the front page of your site will rank highly simply because its on the front page of your site, but if you publish another piece of content that could affect your rankings.
This is why you want to wait and see where your content pieces rank before doing any link building. Sometimes you’ll do fine no matter where your content resides, even if its buried way back in your site archives.
Also, when building backlinks it’s good to mix it up a bit so the anchor text used seems natural and I recommend trying 2-4 variations of anchor towards specific urls and also try to include some plain non-anchor text links which are just straight urls (www.yoururlhere.com ).
If there’s any value to doing site submissions, which I think is a waste of time, it’s that site submissions to search engines and/or directories does leave straight urls sometimes so it definitely doesn’t hurt and does provide the minimal benefit of having that type of backlink (straight url) generated for you, and “out there”…
Link building cheat sheet Summary:
- For new sites don’t build links right away, wait until more content on site is indexed and site is aged a little bit.
- Use 2-4 different keywords as anchor text to vary your link acquisition style and to make the links seem more natural
- On an ongoing basis get 40% of your links to main site url and the rest to inner pages and posts.
- Inner link or inter-link whenever possible in your site content
- Since you need some straight urls as backlinks, too either do site submissions or just do some article marketing syndication that leaves plenty of these straight urls “out there”
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{ 3 comments… read them below or add one }
Interesting… I’ll try this out on a couple sites, but I think I would at least do some directory/RSS/bookmark submissions for the first month. I think it would depend, too, on if we’re talking about a 5-10 page set and forget minisite or an authority site where you’re adding at least 1 post per day.
Any thoughts on this?
The way I look at it is…at some point you’ll be getting links from article directories and other sites, so if you’re gonna be aggressive with link building in general it’s best to start slow with links to new sites (dir submissions, rss,social bookmarking), and hit the outer ring of virtual real estate hard, which is safe to so since they’re long-established entities.
As always, depends of SEO competition, domain names you have, how long your content is, how well optimized for SEO the content is etc…
Thank you so much. This advice will be invaluable as I’m a super newbie(still in the early days of the 30DC).