Link building – Does it take a long time to see the effects?

If you own a web site and want to achieve rankings to get good traffic to it, then you know that link building is an important part of achieving that goal…

But how freakin’ long does it take to get results?

Some SEOs (professional SEO people) say that it takes 30-60 days to see results…  That’s only partially true…

The answer is:  IT DEPENDS…

If there’s little to no competition for the keywords you’re trying to achieve rankings for, you’ll see results quickly due to the non-competitive nature of those terms…

Here’s what happens when a new site get some links accredited to it, SEO-wise, and search engine-wise…

Let’s assume you’re on page 8 for a certain term for your site… and you have no backlinks at that time…

Now let’s say you:

• order some backlinks from a link building service,
• manually generate them yourself via social bookmarking, blog commenting etc…
• or just get linked to by other sites naturally…

After getting your first initial back links you’ll see your site move up a few pages, maybe even to page 1 or 2…

Then there’s what I call the “settling period” whereby the search engines do some sort of adjustment and in a few days or so, or maybe even a week, you’ll see what the reality is…

If your SEO competiton is actively getting backlinks then you’ll be bumped out of your new position quickly and will “settle” wherever in the SERPs you’re ranked…

However… and this is the crux of this article….. if you’re getting a whole new spate of backlinks from a link building service (like Linkvana or 1WayLinks) then the fast and furious link building isn’t going to help your rankings much right away.

From my experience with both of those companies and SEO in general, you can’t be too aggressive with your link builing or the links you obtained/paid for will go to waste.

That’s why you need a portfolio of sites on different IP addresses, or just different sites, period, in order to use your link building service properly…

If there’s a lot of competition for a certain term or if the currently high ranked sites have aged domains and high PageRank, those are indicators of sites that have been around a while and it will probably be hard to unseat them from their top positions (SERPs).

There’s a lot of talk about on-page SEO being a more important factor in ranking well, but the fact remains that having a lot of inbound links will give your site a lot of “link juice” so when you add more content to your site(s), those added posts and pages will achieve decent rankings of their own, without getting links back to them…

For a robust site, SEO-wise, you need inbound links to your main site URL AND your other pages (A.K.A. inner pages).

You don’t want to be top-heavy with the link building to your sites because it just doesn’t look good when you have all inbound links pointing to the main url, it just doesn’t…

That’s why I don’t bother with 3waylinks.net, but am a fan of LinkVana and 1waylinks…those sites allow you to get links to inner pages which will help your overall site performance, SEO-wise…

To shorten the time it takes to rank well using link building, I suggest you get your initial links to your main URL, then keep adding content to the site…

After you have added about 5 or 6 content pieces to the site, get links to your inner pages…

Also, watch your SERPs carefully for progress to see if you’re getting indented listings (good) and to see if your other posts are getting picked up and indexed…

Adding quality content to your site will help accelerate your link building efforts, so if you want to speed things up a bit, spread your links around to the ring of sites you’ve created to help boost your rankings…

Your ring of sites could be free wordpress blogs, HubPages, Squidoo Lenses, and even the occasional EzineArticles articles…

Link to all of them and let them link to your main site to accelerate your link building effects…(higher rankings)

Also, I had an epiphany the other day, and you may think I’m an idiot for professing my idiocy here publicly, but there’s a certain keyphrase I have been making efforts to get ranked well for and have done my usualy bag of tricks to achieve results…

The competing sites out-ranking me on page 1 have Page Ranks of 7,4,3 and 2… and they’re all getting a lot of traffic, too!

After linking to the URL of mine that I’ve been trying to rank well for for about 2 months, I discovered that the exact keywords I wanted to rank well for were available in a domain name!

DUH!  Hours and dollars spent on doing stuff that takes a little while to see results, and all I had to do was get a super keyword-rich domain name, put a blog on it, write 5 or 6 content pieces, on-page SEO the site properly and I’d be done already.

Point being, if you’re trying to rank well for a certain term check to see if a keyword-rich domain name is available FIRST…then worry about your back links…

If you just blog and ping for a week, you may see the results you’re looking for, and the time it takes to order a domain name and set up a blog on it is about 1 hours from start to finish ( order domain name, install wordpress, upload plugins, activate them, create RSS feed, sitemap and submit them).

Plus another hour writing 5 more content pieces and you’ve spent 2 hours to get PAGE ONE SERPS for your domain name..

Simple eh?

And a lot better than trying for months to get traffic to an inner page url of a site…

If you have shared hosting this is all a snap to to especially if you have a WHM panel to work with…

Link building CAN take a long time if your focus is on one site or one page only, but you can shorten this process by getting a keyword-rich domain name and getting just a few links to it…

A keyword-rich domain name is another example of how on-page SEO can greatly accelerate your link building efforts and results…

You may even find that it’s easier and more cost-effective to just order keyword-specific domain names and build sites around them than it is to spend a monthly fee on a link building service to cram a square peg through a round hole ( getting ranked for a term your site is not about).

On the other hand….

Without backlinks to main site URL and inner pages, you don’t build up the sites’ link juice and if you DID focus on building up links to just one site on all important pages, then you’ll have a powerhouse for a site, SEO-wise..

As you can see there’s no real clear answer on this, it just depends on which way you want to go with things…

One site gets all the links, or many keyword-specific and keyphrase-targetted sites getting a smattering of links each…

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