There are a lot reasons why you may not see any positive results with link building services even after using them a while.
The first reason is pretty simple:
You need to use these services for 20-60, maybe even 90 days before you see increased rankings. If you’re starting form Ground Zero, with a fairly new site and only a smattering of existing backlinks, then I consider that a Ground Zero website.
You’re not going to rank highly and permanently without getting effective backlinks to properly optimized pages on a site with very little content.
To be effective with your link building you need to get backlinks at a measured pace and slowly ramp things up a bit as time goes on.
Dave Kelley from LinkVana recommends you get 1 link every 3 days for new sites, then increase this pace to 1/day moving forward.
But for aged sites with a lot of content you can do more, like 3/day as long as you’re getting links to different urls on your site, thereby making it so you get 1 link per url but 3 links a day to the site itself.
If you’re running a product review site like I am here on this site, then you will want to get backlinks to a lot of different urls because you’re trying to rank well for all those different terms.
After all, if you’re promoting 5 or 6 products on your site, that’s 5 or 6 “money pages” that you want to rank well for.
Also, if you are NOT recommending certain products, but recommending similar ones that work better, then those negative reviews/NON-recommended product reviews, are ALSO money pages, therefore the number of “money pages” on your site is more than just the number of “positive” product reviews you have.
This means you have a lot of site urls that you want to build backlinks to, but obviously you want to focus more on your positive reviews than your negative reviews.
I gotta tell ya… My sites get hammered with links all the time due to all the testing I do, and I don’t seem to get penalized too often because most of my sites have 50,150, or even 850 posts on them, therefore the sites are getting enough variety of links to NOT warrant some sort of “SLAP”, so far…
Another reason why your link building may be ineffective thus far is the amount of content on your site, or rather, the number of indexed pages on your site….
This is another factor to take into consideration when you consider your link building pace so you need to keep your link building in pace with the age of your site, the amount of content you have, and to also keep your links obtained average somewhat consistent, but build that up slowly.
I’m of the mindset that the more indexed pages you have, the higher the pace can safely be, and I’ve seen nothing to indicate otherwise.
But the real point here is that you can be doing too much linking, too little linking or you’re just not giving enough time for the effects to take place.
The newer your site is the slower you should build links, which means you should be concentrating on writing good unique content and getting new posts and pages indexed so as to add more content to the site, make it a bigger site, and to add to the list of urls you want backlinks to.
Another reason why your link building service many not be doing the trick for you has to do with the age of your site.
You can have a new site, and crank out 5 posts a day and that will seem like too much of a build-up of content over such a short amount of time, so you need to keep it real here.
- Focus on your content 9which is what does your selling for you),
- then focus on your site design,
- then check your cpanel stats to see how many pages each visitor is viewing.
Are your unique visitors doing the “one-and-done” routine?
If so your content sucks or is not targeted enough…
Write for the people while optimizing your content for the search engines, Learn how to find that perfect mix of people-oriented content.
Don’t just write for the people , otherwise you’ll get a lot of non-targeted traffic.
Whoever said to write for people only is an idiot because this isn’t conducive to getting them to read more posts, especially if your posts titles are “this is cool, read it”… instead of “why productnameXYZ sucks”..
You will not get search engine traffic if you’re not writing for the search engines, too.
But the older your site is, the better it will do for rankings due to the fact that the search engines spiders have had thousands of opportunities to crawl your site and “realize” everything you have going on there.
And again, if you write too much content too soon, then the spiders won’t be able to “deep crawl” your sites effectively.
That’s also why it’s good to submit your sites’ RSS feeds to places like feedage and feedagg…
The most important reason why your linkbuilding efforts many not be paying off is this:
Your on-page optimization is not good, and by this I don’t mean the usually advice of using proper keywords and metatags and what-not.
Here’s the on-page optimization strategy you should consider:
Let’s start with the 3 most important on-page optimization elements:
- Your domain name is the most powerful SEO elment of your site; everything you do is largely affected by how “SEO-ed” your domain name for your keywords.
- After your domain name, your site title is the second most important on-page element.
- The Third most important element moving forward is your site organization and your post and page titles.
You can go here to read about how to organize your site architecture for better SEO results and for happier visitors. (coming soon)
Titles-
Put keywords in the title of your posts, BUT… also add something after it that will make people want to read your listing instead of someone else’s.
I call this your on-page optimization COPY…
You need something compelling in your title that will make people pick your listing to read over someone else’s.
You can and will get more traffic that the higher-ranked listings if you have a more compelling title for your pages and posts.
Tags- yeah, same old boring stuff here, put your keywords in your tags, and even in your description of the posts, and remember your COPY here, since the description of the post will appear in the description, this is another way to get people to pick your listing to click on that someone else’s.
The length of your on-site articles-
If your titles and tags and descriptions are getting you visitors, you’ve achieved 1/3 of what you need to do to rank well.
But the longer your content pieces are, the longer the visitors will stay on your site to read that content, and Google knows how long people are spending on certain pages, especially with the Chrome browser being used more often.
The Chrome browser is telling Google what sites have the most relevant and compelling content because they’re getting feedback from Chrome browser users by receiving “minutes spent on site” statistics…
- This is good for Google because they’re going to rank the “best” pages according to this piece of feedback.
- And this is good for site owners who write articles longer than 200 words.
- This is also good for your on-page optimization because longer articles have more room to naturally place the keywords the content is optimized for while still maintaining a natural reading style for your site visitors.
Writing naturally leads to an inherent good use of Latent Semantic Indexing methodology, or plainly put, it allows you to write naturally about your topic and your keywords will naturally find a place amidst the content, which leads to good rankings, longer time spent on site for visitors, and higher rankings.
The basic method for on-page optimization is to intersperse your keywords evenly throughout your content and longer articles allow you to do so without having to “keyword stuff” your content using less words per article.
Summary:
To allow your link building efforts to work well for you, you need to factor in the following things to make sure that you’re not wasting links:
- Age of site/domain
- Linkbuilding pace- should correspond to a consistent average with goal of increasing the paces as the site ages and amount of content grows
- Amount of existing content - allows for more inner pages and posts to b elinked to, strengthening the link juic eof the site and allowing for more pages to be ranked well on their own.
- On-page optimization - content length for longer reading times and more for natural interspersion/insertion of keywords, content quality for longer reading times, content titles that attract visitors, tags used in content to enhance the SOE aspect of your keyword-optimized content, and the descriptions used are important because they show up in the SERPs.
One last linkbuilding tip here:
Don’t overload your main url with links because that’s a top-heavy link building strategy that’s not going to pay off well for you, and you need to add more content to link to to enhance the overal “SEO weight” of the site
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