Over linking will hurt your rankings efforts

May 6, 2009 by Daniel McGonagle
Filed under: Link building Tips 

This blog is tailored to:

  1. reviewing link building services
  2. how to use them
  3. how to ascertain IF they’re working for you,
  4. and link building strategies to implement.

However, there is a danger to slamming your sites with backlinks because too many links will cause negative things to happen at some point.

So, what do I mean by TOO many links?

Simple…

Going from ZERO – 60 MPH is good for a 4-cylinder car, not a 4-cylinder website.

If you’re an owner of an aged authority site getting natural links from all corners of the ‘net AND you’re adding content at a very frequent and vicious pace….then it’s almost impossible to over-link

…but if you’re like most site owners,

  • your site isn’t an authority site
  • you’re not getting natural links from all over the ‘net
  • you’re adding content when you have time

So, you’re probably trying to compensate for lack of traffic and/or content by building backlinks instead.

When it comes to traffic generation, there are so many ways to go wrong:

You can target the wrong keywords- (too generic competitive non-targeted)

You could be optimizing your content poorly so it’s not sucking in traffic properly.

And your link building could be hurting you.

Dave Kelley from LinkVana once told me that it’s safe to assume that the search engines know how old your site is and how many links it’s credited you with, THUS FAR.

Therefore there’s been an average number of links/month THUS FAR

So when you decide to start on a link building campaign to boost your site in the SERPS, a very safe (but expensive) way is to go the LinkVana route, which is basically you getting just a minimal amount of backlinks that have powerful effects on your sites.

This isn’t a LinkVana pitch, you’re too smart for that, but all I ‘m saying here (in too many words) is that a rapid acceleration or increase in backlinks will set off some alarms bells in the search engines eyes, and that’s what causes sites to get sand-boxed sometimes.

The best way I’ve found to get my sites UN-sand-boxed is simply to add more unique content and keep the links coming in.

Almost every site I’ve built ( I have over 20 so far) have disappeared form the SERPs for a week or so, but after this happened to the first 3 sites, I stopped worrying because they ALWAYS come back.

Ever the optimist, I always view a site disappearing form the SERPs as the search engines holding a closed door meeting saying,

“whatta we gonna do with this site? send it further back in the SERPs , let him reappear as he was, or kick up to the front row?”…

For me, consistency is what gets my site un-sand-boxed, and it’s also the key to NOT getting it sand-boxed in the first place!

If you’re going to ramp up your link building you don’t want any of that time consuming stuff to be all for naught.

Just ramp things up slowly…

You should know that SEO is a long term strategy and the ONLY sites that get page 1 in a day are the web 2.0-style properties that end up ranking well for non competitive terms until someone with a real site comes along and pushes everyone that doesn’t have a real site back to page 2.

Hope this serves you well, my Ridalin just kicked OFF so this is as far as I’m going with this concept

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Tags: aggressive linkbuilding, get backlinks, Link building, overlinking

Comments

10 Comments on Over linking will hurt your rankings efforts

  1. Scott Million on Thu, 7th May 2009 3:54 am

    2. Thanks for sharing this good resource of info. You can ask others to link to your web site. One of the easiest ways to do this is to offer to review a product on a similarly-themed website and offer to write a testimonial for their product. At the end of your testimonial, include your name and a backlink to your web site. Most webmasters are more than happy to publish another testimonial for their product, and many will make your link live. Of course if they do, you have another inbound link.

  2. Link building - when should you start? - Link Building Services - Linkvana, BackLink Solutions, 1WayLinks, 3waylinks, NeuroLinker, NextGen Links, Article Marketing Automation on Sat, 9th May 2009 10:06 am

    3. [...] link building services, I am honor-bound to not use 2 services at the same time so as to avoid over linking and to get a better handle of what services are working [...]

  3. Raymond Selda on Fri, 4th Dec 2009 11:26 am

    4. Very nice article. I’m really worried about going over with my link building. So far I don’t have any sites that’s been penalized but I had one Ezine article that did because I over linked it too much! hahaha. Thanks
    Raymond Selda´s last blog ..Wealthy Affiliate Review

  4. Daniel McGonagle on Fri, 4th Dec 2009 11:39 am

    5. Hey Ray,

    If the links are pouring in consistently then there won’t be any penalties. Sometimes those EZAs go back in SERPs no matter what you do, then magically reappear and stay there for a long time.

    New EZAs get posted on a high PR page of EZA’s on their “most recently published in XYZ category” page, which is why new EZAS tend to rank well then drop no matter what you do, at least for a while. When the backlinks get credited and attributed, that’s when you know where you really stand.

    It’s a good idea to not link to your EZAs until they’re published for a week or two, for reasons stated above, plus people re-publish your EZAs will links intact sometimes so you’re “fighting” with them in the SERPs for a bit until things settle.

  5. Randy on Wed, 9th Dec 2009 9:23 pm

    6. Hi Daniel, This whole link building process has me a little confused. I just got started. I’m taking a web building course via the XSITEPRO people, so I’m building a site from scratch. In the mean time I bought into a membership that provides niche sites that I promote. I have no real control over the sites. The only link I can have is the subdomain. I am having a time with some of the directories ( article) rejecting my articles because they say I am violating the affiliate link rule. I am going to subscribe to to UAW on Friday. (payday) You talked about the power of UAW getting links, and to be careful about just using one url. Will this service work for me. I have your guide to traffic generation. Do you have courses on this subject? I am very worried about the traffic issue.

  6. Daniel McGonagle on Wed, 9th Dec 2009 10:31 pm

    7. Hi Randy,

    I wouldn’t bother with that membership site sending you more sites than you know what do with.

    I wouldn’t bother with XSitePro either.

    Not having full control over your business is just a disaster waiting to happen and you need to take the bull by the horns here and own everything.

    I strongly suggest you learn how to build your own site from scratch and learn how easy it is to use WordPress and make blogs.

    UAW does more for your sites from a link building standpoint than it does for your traffic generation direct from articles, but yes it does work (really well!) .

    If you don’t own nor control the sites provided to you, yet you build links to them to achieve rankings you’re adding to the link juice of the main site hosting the sub-domained niche site, therefore I think this is a waste of time, especially since other people may be getting similar sites and they’re promoting them as well, I would assume

  7. Anthony on Sun, 20th Dec 2009 4:26 am

    8. Hey Dan,
    Quick question, and this might be unrelated. How safe is it to let other UAW articles be published on my site?

    I have tried this before with Free Traffic System service but I got allot of redundant and off topic articles and I really don’t they were even rewritten either.
    Anthony´s last blog ..How To Setup & Use Yahoo Pipes

  8. Daniel McGonagle on Sun, 20th Dec 2009 7:41 am

    9. UAW delivers extremely targeted articles, based on category names and tags on your site, and you can auto-approve to auto publish or just accept all articles in pending mode then approve them if they’re good enough.

    One thing you want to do is make sure you’re getting backlinks to every article submitted to your site, otherwise your UAW-articles-built sites will have upside down link juice and never really rank well.

    Thanks,
    Dan

  9. Dan on Fri, 22nd Jan 2010 10:00 am

    10. If overlinking hurts your sites, how come you can’t just overlink your competitors and knock them out of the top 10?

    I’m really interested in someone’s opinion on the subject. It seems as if one could just spam links at everyone above them on Google and take the position from the others.

  10. Daniel McGonagle on Fri, 22nd Jan 2010 10:11 am

    11. Dan, the key is to maintain link velocity. Overlinking negative effects occur is you go form ZERO to 60 with link building then stop suddenly. It’s not natural.

    It IS possible to knock your competitors out of the SERPs by slamming them with spammy links, and it’s also possible to get their email addresses banned by Akismet, too, its just something that would take a lot of effort to do, may only be temporary an di fany o fthos elinks actually “stuck” then you just did a lot of SEO work for your competitors.

    The point to this post was to advise on implementing a natural link velocity, which can beat ANY pace, really just so long as it is maintained.

    Hope this helps,

    Dan

COMMENT POLICY: If you want comments approved, please ask real questions or add real value to the conversation.... Please lick the ReTweet (TweetMeme) buttonsIf you want to say "Thanks" for great content Thanks, Dan





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