In a recent post SEO Services Reviewed, I mentioned that I was going to start doing some SEO Service reviews, and here’s the first installment of the first SEO service review/case study.
Some background information for this case study/review 4 items:
#1 of 4- If this service is recommended, I will get affiliate credit for my recommendation, should that turn out to be the case (positive review)
#2 of 4- They are only willing to accept 100 clients referred by me, so I will have to make this case study part public/part private, therefore the ongoing portions of this review/case study will be accessible via email, which means you’ll have to opt in to an Aweber mailing list I’m setting up just for this review. If you’ve ever been on my mailing lists, you’ll know that I use a churn-and-burn method for setting up new lists in Aweber. I make a new list, dedicate it for a single use such as getting on an early notification waiting list for something, then I just delete the lists from my Aweber account once they’ve served their function. I’m not a big subscriber-building kind of marketer, and maybe I should be, but fact is, you’ll have to join a mailing list to get updates on this case study and to get access to the service that may/may not get recommended.
#3 of 4-ALSO, this case study could bear fruit in a month, or it could take 3 months to see results, and I will keep you updated via email once there’s something worthy of reporting.
#4 of 4- What’s the case study going to be like? Keywords, niches, monetization models, ROI…
Keywords and niche selection
3 keywords with good traffic potential will be targeted, via dedicated new pages created on a new domain/site. These keywords are “money keywords” and I know this for a FACT based on previous experience ranking in top 3, page 1 for these terms and phrases. If it takes 3 months to rank page 1 for these keywords, there will be positive ROI by the end of the 4 month, if monetization was “turned on” in the last month only.
That sounds cluttered and complicated… What I guess I’m trying to say is..getting to page 1 for the 3 keywords/terms will most likely result in a $20.00/day 600/month Adsense-only income, and if it takes this service 3 months at 147/month to get it to that point, then that’s 450 smackeroos spent, plus another 150 for month 4… equaling 600 spent over the course of 4 months, not including any minimal writing costs or putting value on my time spent to do this case study for y’all.. On the plus side, 20/day is actually a conservative estimate, but the thing that I hope we can ALL learn form this seo service review and case study is… we need to be patient with SEO always, and that if we take longer-term, safer approaches to doing business, and focus on long-term ROI, then we’d all be better business-people and online income performers.
So, what happens in month 5, when we’re paying 150/month to maintain or increase rankings for a 600/month income-producing website? Rinse, repeat with other websites, or expand the keywords being targeted on the same website, whatever works for you…
I’m not a big fan of making Adsense sites, but a lot of readers build affiliate sites, therefore I am taking 2 old Adsense sites hit with penalties and transferring their content to a 2-month-old newly registered, brandable domain name.
Why am I building a new websites instead of trying to revive the dead websites? Because that’s by FAR and AWAY the easiest ways to regain past glory with penalized in SERPs websites, plain and simple.
So, I had 2 websites in same niche targeting different keywords and I’m going to be transferring the content to the new websites and will redirect old urls to new urls. This way past penalties won’t get passed along and the new websites’ urls and content will receive quicker attention by being getting “redirection affection”. This will help speed things up for the case study and is a recommended seo practice anyways, always…
The new site: will have all of the other 2 websites’ content cut-and-pasted over from the old sites, and the old site urls will have NO content on them but will be 301 redirected to where the content was re-purposed on the new site, hope that make sense.
olddomain.com/article1.html> 301-ed to newdomain.com/article1.html
The new site: will have 3 new pages created targeting the first 3 keywords chosen for this case study, and the content for these 3 pages will be brand new, never seen before anywhere, totally unique stuff.
Monetization- as was aforementioned in one of the previous paragraphs, the old 2 sites had Adsense-only monetization, therefore we’re sticking with that so we can achieve more of a same fruit (apples to apples, not apples to oranges) comparison here. I am starting to learn of ways in which Adsense can be replaced by more lucrative monetization options with higher long-term ROI, so this will probably be the last time I do a case study using Adsense-only site monetization.
Measuring Results for the SEO service reviews, here and now, and later on for this review and other reviews…
How will I/we/you measure success here, Rankings, SERPs, treatment, helpful advice given, customer interaction, response time to queries made to staff?
My “measure of success” has to be rankings and SERPs-oriented/driven, because I always get treated pretty decently by smart business-people who know the value of
- what gets written here (stuff),
- how it’s written (typo-riddled Shakespearean-like SEO prose),
- who its exposed to ( “legion” of 22 readers )
So, success in this case would be ranking Page 1 for 6-7 out of the 9 keywords chosen within 3 months.. Again 9 total keywords are being targeted here, 3 keywords on 3 different pages… and I think getting them to page 2 should take 30 days, and the slow creep from page 2, to slow creep up page 1 will take another 60 days/2 months. I like slowly improving rankings versus flash-in-the-pan rankings jumps, so that’s basically how I will measure success here.
Again, measurement of success is being based on the fact that I know it will be worth waiting 3 months for the site to rank stably, and that it will be worth it to pay a small maintenance fee to keep the site ranked, or to expand keywords to rank the site for using this service. Some people might say, “hey, I saw those keywords and I could’ve ranked you up in 45 -70 days not the 90 days it took “them” but like I said I really don’t care how long it takes as long as it doesn’t take too long so 90 days is ample time to produce good results, especially when Google is giving mad love to new sites.
If there’s any more up-front information you’d like to know about the case study (not the service name) please leave a comment, thanks