In the last post we discussed why you might want to create a mini-network of sites for niches you want to dominate.
Here’s a recap of the mini-nets post/strategy:
Create a keywords list for your niche and get easier rankings with less link building by creating a bunch of mini-sites all of which have keyword-optimized domain names. This leads to solid rankings for less competitive terms, with less link building required.
Easy way to do this (if there’s hardly any competition:
- Make one-page landing page sites
- Optimize them for X # of keywords
- Throw some links at them
- Site ranks for keywords in its domain name and for the long tail used on the page itself
Harder way to do this (for more competitive terms):
- Make the keyword optimized domain names into mini-sites (not just 1-page landing page sites)
- Write several posts or articles that each target a certain long tail phrase
- Interlink your site so all associative keywords link to an on-site article somewhere
Making the mini-sites lend link juice towards the mother-ship site(s)
To make this all worth your while you’ll want to funnel traffic and link juice towards your main site, which means using some external links.
If you want to do this is a totally foolproof manner, you’ll want to put the mini-set sites all of separate hosting plans so they’re “seen” as “independent” inbound links coming to the main site, and not just inbound links coming from what the search engines deem as the same neighborhood (your web host’s IP address class).
How to link from smaller mini-net sites to the big site?
Well if you have a main site that sells green widgets, then you’d want to link to it from a page that ranks well for the term green widgets.
If your mini-net site ranks well for the term green widgets and your main site is trying to rank well for the term widgets, and if green widgets is an associate term of widgets (it is…) then you should link from the page that ranks well for the associate keyword to the main domain of the main site.
And of course, you’ll want to get backlinks to all these “helper” sites to solidify their own rankings and to increase the link juice they’re sending towards the main ship, A.K.A. mother-ship site.
Keep it simple, see the reasoning for why you’d want to do this in previous post, then use one of your favorite link building services to ramp things up here and go dominate a niche. Remember, getting separate subnet IP addresses will make things work much, much better
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{ 19 comments… read them below or add one }
Daniel, is there any difference getting subnet IP addresses within on hosting account versus using a variety of hosts? This basically comes down to convenience and costs.
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Ric, search engines see same subnets as same source. So even if last section of subnet IP address is different it’s still seen as a “same source IP”. Places like SEO Hosting provide truly unique subnetted IPs to host your sites on, but there are also plenty of cheap hosting plans out there that will host small sites for 2-5/month so its not TOO costly that way.
What cheap hosts do you suggest and how many of them do you need to make this work?
If you don’t want to get a bunch of different hosts, is this technique worth doing?
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David’s response above is correct. By ‘less than truthful” information he’s referring to using aliases or fake names, address, countries etc… to vary the WhoIs information. With most quality domain registrars like Namecheap you can privatize the WhoIs information right from the get-go.
The best way I have found to get cheap hosting is the “Web Hosting Offers” section at webhostingtalkdotcom. You should be able to find offers for under five bucks a month. Many of the offered plans allow you to host more than one domain so this hosting can be reused for your next niche. I personally would only use a host who accepts paypal so I know I won’t get ripped off. Remember when you register your domains to use less than truthful information or Big G will know you own the domains linking to each other.
How many accounts you need varies with how competitive the keywords are you are going after. I would get at least four of five to start. One for the main site and four satellite domains. You can always add more later should they be needed.
Now this is just the start. The next step is building authority to your satellite domains linking into to your main site by using web2.0 parasites. I’m sure Dan will explain all that later.
“If you don’t want to get a bunch of different hosts, is this technique worth doing?”
No not really. The whole idea here is to dominate a niche using the power of the domain name keywords and funneling link juice back from your outlying web assets back to your satellite domains and eventually to your main site. Without the satellites (or with the satellites on the same IP) you won’t be able to link to each other or the links will be ineffective. This means you get one site on page one instead of several greatly reducing the amount of traffic you will receive from your efforts.
Remember, the link juice you are building is cumulative. When you start your next niche (which should be related to your current niche) and link your main pages together you will be passing a large amount of link power. This is an extremely powerful technique Dan is teaching you here.
Dan, I would like to expand on your post. If I am posting to many comments on your blog please let me know and I’ll tone it down.
***This is my opinion and only how I do things – Dan may disagree. He is also trying to simplify this but some may want a little more detail.***
At this stage you should have your main site and four of so satellite sites. Now your main site must remain pure. As whitehat as whitehat can be. We don’t want to give Google ANY reason to de-value your incoming links to it. Link your satellite sites to your main site. No other links should go to your main site – only links from your satellite sites. Using Dan’s method you don’t need many links to rank.
Your satellite sites should link to your main site. Link main pages to main pages and sub-pages to sub-pages. Now randomly link these sites in an open linkwheel in the same fashion (main to main – pages to pages).
At this point you want to begin link building on your satellite sites.
Here is the services I recommend for the satellites:
Back Link Solutions – remember to deep link
The Link Juicer – remember to deep link
(I would save Unique Article Wizard for the next step – promoting your open linkwheels)
Programs I recommend at this stage:
Bookmarking Demon
RSS Bot or SENuke (RSS submission)
Once you have your services setup and deep bookmarking and RSS submissions have been done that’s it for this stage. Next should be web 2.0 open link wheels and promoting those but I’m sure Dan will post about that.
No David it’s all good (almost
) and your points are well made and I appreciate the added value in your comments and feedback.
You see right through me and know that I’m trying to simplify total niche domination, or rather a solid SEO strategy in just a few blog posts. This whole idea and method is applicable only to people who truly do want to dominate a niche and not for people who have 70 unrelated sniper or xfactor-type sites and business model
I’ve noticed that this topic is talked about a lot especially among internet marketers. Do you ever use free blog hosts like blogger, wordpress or yola to build your support sites that target sub main keywords?
Hann, good question since this would be a method that’s more cost-effective but not something you control, which is what you give up control) when you rely on 3d party entities like Web 2.0 properties to bolster your main site as an authority site and to also create authority sites with hubs, lenses etc…
So yes, you could do things this way but as David so astutely pointed out, these 3d party entities could be the wider webring, the outer spokes of a link wheel that lend seo weight to the satellite sites, which the in turn lend weight to the main site
Hi Daniel,
Thanks for getting back to me. The only reason I ask about this is that it would be rather expensive to build a mini network around each money site in terms of additional domain fees and hosting. I understand why you would be hesitant about using 3rd party sites since they can remove your stuff on a whim.
But I think if you post legit and unique content, then it should be okay for the most part. I know Ben from makemoneyonlinewithseo. com and Grizzly advocate using free support sites like today. com but I imagine that they would take a little longer to increase in rankings for target keywords.
When you build out the mini network, do you link to the mothership site right away? Or will you wait until the support sites gains a little more authority before sending a link?
Thanks!
Hann
Hi Hann, I understand about how costly this might get, so I look at it this way:is dominating a niche worth an extra 40 bucks a month for 8 hosting plans costing 5/month each?
I think griz runs his mothership site off a blogger blog and that’s just crazy sounding to me because it’s not really owned and controlled by him but his blog’s been around for a while and he does have other self hosted domains so he’d recover quickly if Google decided to remove his site on a whim. On the other hand he’s glomming off the authority of Google itself with a blogger blog so its bleeding authority and trust down to his site which is good.
And the same applies for creating web 2.0 properties on solid trusted sites like Squidoo and HubPages its easier to gain PageRank and SERPs, but if you want to be a businessperson then you nee d to own, not rent your assets, but that’s just my point of view. Another thing to consider is conversions and traffic funneling on the web 2.0 properties. You don’t have any control over what ads and banners go where, nor do you have much control over what’s being linked OUT to on these properties. If you don’t control your assets, you don’t control the (buying/conversion/funneling) process, therefore its just good business sense to spend an extra 40/month to have more control over these aspects of your business
The most important asset your sites have is it’s domain name. The domain names are what is going to enable you to dominate your targeted niche. Look 85% I believe of all traffic goes to the top three sites in the serps. The idea here is to take those top positions or basically take half the first page. With Web 2.0 you do not get the benefit of keywords in the domain.
Remember, most hosting plans allow more than one domain to be hosted per account. So this means when you finish this niche these accounts can be used on your next.
For me, compared to the cost of articles, link building services and software hosting fees are basically negligible.
Let me add this as well. Why would I want to rank a Web2.0 parasite over one of my domains? In the end I want to make the money off of this traffic not give it to some free blog provider. These parasites are designed to funnel traffic to their advertisements not to whatever site you are linking to. Rank your own domains not a Web2.0. Use the parasites to rank your own sites period.
BTW while I’m not familiar with Grizzly but what is he thinking? He is one xrumer blast and spam complaint away from deletion. If he ranked above me in the serps he wouldn’t for long.
@Dan – Yeah the cost would definitely be justified for a well paying niche so I’ll definitely consider doing that to my main money sites. Yeah, Grizzly has had his blog up for a long time now and there’s also another blogger blog that ranks on the first page for “make money online” by Alan Liew. I don’t think Google will ever delete these sites though since they have proven themselves to be an authority.
Just imagine the uproar within the internet marketing community would be if these sites were suddenly deleted on a whim. I personally don’t think it will ever happen and Griz even mentioned in a post before that he wasn’t worried at all. I do agree with your viewpoint though that you need to own your own stuff instead of using sites like Squidoo or Hubpages.
But these 2.0 sites are still good at gaining backlinks as you have explained in numerous posts.
@David – With web 2.0 sites, I mean you can still try to get the keywords in the subdomain of say blogger. com or wordpress. com although it might take a little longer to gain authority and rankings. Grizzly’s blog can be found here makemoneyforbeginners.blogspot.com and he ranks for most of the ‘make money’ keywords.
Hann I’m going to be brutally honest here. Respectfully, if you can not afford hosting (20 – 40 bucks a month) and domains (dot infos are 89 cents for a year) you are not going to be able to compete against people like me no matter how hard you try. This means any SEO can easily take your niche from you. In fact, I consider Web2.0 on the first page of the serps an indication of low competition.
Not only will I have the advantage of keywords in my domain I will be using link building services and sophisticated and expensive SEO software. Dan has only touched on the basics so far but it goes on for a couple more levels.
It’s up to you but I highly suggest you follow Dan’s method.
Dan can we use .info domains for this purpose? Heard they have a bad reputation these days since spammers abuse them.
Russ
Hi Russ, yes .infos have a bad rep but they can be used for your satellite sites without any negative drawbacks due to the TLD and since you can buy these on the cheap that’s a good way to go, but I would find a good .com. or .org and use that for the main site
Hey, you have a great blog here! I’m definitely going to bookmark you! Thank you for your info.
And this is Hosting site/blog.
It pretty much covers Hosting related stuff.