It seems like some people are confused by what pinging is and how it differs from backlinking, and whether they should ping or get backlinks to their RSS feeds.
Pinging notifies sites that accept pings, telling them, “hey, come check this out” and those sites end up checking out what it is you have to share, and getting your latest “mention” indexed.
Backlinking is the art of getting other sites to put a hyperlink on their site pointing to yours.
Q: Does pinging frequently help improve my site’s traffic?
A: Pinging does not really have any power on whether or not it will improve a site’s traffic performance, all it does is what it designed to do – notify sites about new updates and speed up the process. (Most site platforms already have autopinging configurations installed, so it isn’t really necessary, unless you really have to.)
Q: Does pinging give your site more superiority in ranking in the search engines?
A: I believe what webmasters are trying to say is that are webmasters that ping before other webmasters, have an upper hand just because the search engines found their sites first? The answer, is no, Google only ranks by the effort you put into link building and ranks your site accordingly to your site’s efforts of being search engine optimized as well. They don’t look at who wrote this first or whatever, they simply look for the most qualifying sites, that have nothing correlated to pinging what so ever.
Should you ping or get backlinks to your RSS Feeds?
Now that we see how pinging and backlinking are 2 totally different things my suggestion is to Ping first, link later
Pinging gets your feeds indexed, and that’s a good start, but merging feeds into master feeds also means you get your sub-feeds linked to.
So, if you ping a Master Merged Feed until it’s indexed, that will result in backlinks to the sub-feeds contained within it.
HOWEVER,
If you don’t build any backlinks to that feed, then it’s not passing any link juice down to the sites it’s linking to.
If you only ping a feed, then you get it indexed.
If you generate backlinks to a feed you get it indexed and provide more value to your merged Master RSS feed and are passing value and some degree of SEO weight through your RSS link wheels.
I understand and appreciate automation in SEO practices, and can appreciate the fact that pinging a whole bunch of feed urls might get them indexed, but that’s like breaking into a bank vault and only taking the small bills (5s,10s, and 20s) and leaving without the big bills (backlinks to pump up the link juice of your RSS feedwheels)
Long story short, ping your feeds to get them indexed, but link to them to pass link juice along the chain
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{ 3 comments… read them below or add one }
Hi
I know it may sound like a stupid question but is it best to Ping the Feed URL first, and then ‘wait until it is indexed’ before sending any links to the feed URL?
Thanks
Paul
Some feeds will never get indexed, case in point is feedburner feeds. So with that being the case, it makes sense to send links to them asap even though it’s also a Nofollow feed. Nofollows still get followed there’s just less juice passed along in the links.
If you have, say… 20 feeds you could simply go over to pingler and ping all those feeds then get to work on your backlinking to those feeds, and everywhere else
Thanks Dan. I better get working on this as I’ve neglected this whole RSS link building opportunity for long enough.
All the best
Paul