Strategic Link Building Ideas You Should Implement

Here are some strategic link building ideas you might want to implement to see see better overall results and a more positive ROI with your link building campaigns

Strategic Linking Idea 1: Link Sniping

This concept is simple yet often overlooked and involves getting high rankings for long-tail terms.

Why focus on long-tail terms you might ask?

#1- They’re easier to get ranked

#2- They tend to convert better

#3- Quickest way to realize a positive ROI from link building campaigns

#4- You should be mixing up the anchor test in the backlinks pointing to these URLs anyways so you might as well get the long-tails taken care of ASAP

FACT: High-ranked long-tail terms get more traffic than high traffic volume terms that you’re ranked page 2 or lower for.

You’ll see quick results with link sniping and it won’t take a lot to maintain those rankings once achieved.

The other part of link sniping is checking to see where you rank for those long-tail terms every so often.  As I just mentioned, once high rankings are achieved for long tail terms, you don’t need to do much to keep them ranked well, therefore you can “snipe” away at these urls every once in a while should they ever drop in the SERPs.

In the aftermath of getting high-ranked long-tails, you focus on the more generic terms for that URL, so it starts to climb in the SERPs for the more generic, more heavily searched keywords and phrases.

Strategic Linking Idea 2: Linking to Optimal Link Givers

Something else I do is what people nowadays call link wheels and the way I apply strategic linking with web 2.0 properties was discussed in the “how to use UAW effectively” post.

If you use a service like Unique Article Wizard, you’re generating a lot of low level links that are best suited for link volume to main domains and to web 2.0 properties.

NOTE: I still use UAW to direct link to my money sites but I see far more value to using it for more strategic purposes.

You can use a service like UAW for link sniping, too because it’s really easy to get some hubpages ranked well for long tail terms, and if those long-tail terms get enough daily traffic, then your hub score will remain high enough (score of 75 or above) to provide a DoFollow backlink to the sites you’re linking to from the hubs.

But strategic linking doesn’t stop with hubs and lenses and article directory articles (web 2.0 properties).

If you did any guest blogging and your posts ranked well naturally, or even if they didn’t… linking directly to them enhances their chances of getting higher ranked, too and I’m sure those site owners wouldn’t mind you linking to their sites.

The whole idea of strategic linking idea #2 is to be selective with the entities to which you’re imparting some link juice and to try and ascertain what kind of real value could be attained by practicing your own method of strategic link building