Twitter, Facebook, MySpace getting added to real time search results

I’ve never been a fan of the whole social media “thing” because I always thought it was a waste of time and energy with little SEO benefits to be had.  But Facebook and Twitter are becoming more important than ever and cannot and should be ignored as part of your overall SEO strategy.

The following is some background information of all this real time search results stuff, and at bottom of post you’ll see some screenshots depicting content syndication via RSS, Twitter and other resources

Google’s Caffeine Algorithm is still developing and being implemented and part of their new changes have to do with delivering more real-time search results via faster indexing of new content.  For a while now Twitter tweets have been getting indexed and added to search results, and it seems that the same will hold true for Facebook comments.

Google announced its plan for integrating content from sources such as Twitter and blogs in to real-time search, taking advantage of its newly gained access to Twitter’s cosmic collection of data, as well as feeds from Facebook, MySpace and others. And now, according to a Yahoo Search blog entry, which was posted later Thursday by team members Ivan Davtchev and Shiv Ramamurthi, Yahoo plans to launch its own feature to integrate relevant tweets of popular, “buzzing” topics into the search results page.

SOURCE:

Under the new Google system, real-time information will feature directly in its regular search results pages. The freshest tweets on any online search topic will scroll past in real-time, without any need to refresh the page.

“Now, immediately after conducting a search, you’ll be able to see live updates from people on popular sites like Twitter and Friendfeed, as well as headlines from news and blog posts that have been published seconds ago,” said Google in a statement. “All of these updates are ranked to show the freshest, most relevant results related to what you’re looking for.”

SOURCE:

MySpace and Facebook sign real-time search deals with Google

Up till now Google had only signed a similar deal with Twitter and was missing agreements with Facebook and MySpace.

MySpace’s chief product officer, Jason Hirschorn, said in a blog post that Google users would see “MySpace users’ real-time updates about photos, videos, moods and other content seamlessly integrated alongside traditional search results”.

Bing still has to integrate Twitter updates into its main search and is running a separate site which integrates ‘tweets’. It has yet to launch a similarly dedicated site for Facebook updates.

SOURCE:

I have never been an advocate of making changes to my SEO strategy unless there was undeniable proof that these theories had some reality to them.

Do I see Twitter Tweets showing up in search results?

Yes, but mostly from TweetMeme and Topsy, not from Twitter itself.  TweetMeme and Topsy are sort of like Twitter search engines and they seem to be the “virtual web real estate properties” that show up in the SERPs, but only for long-tail terms.

However, that’s for post titles…

For terms related to your Twitter Profile name, you will see some listings at the very top displaying your latest rtesults from Twitter.

This is huge…!  It means that you can pretty much leap frog over all your competition for a keyword-titled Twitter profile, but just for one word.

I have a Twitter account called GetBacklinks… (follow me at http://twitter.com/GetBacklinks )

It’s #1 for the term getbacklinks (who cares, right?)

But it’s also page 1, sometimes page 2 for the term “Get Backlinks”.

At some point the Twitter Profile will get a Page Rank of 4 or 5 like my older profiles do, and will rank for the words in the twitter name and profile, so at some point my GetBacklinks twitter profile will be a PR4 or 5 site and will be ranked #1 for that term and showing up as #s, 1,2, and 3 in the SERPs.

Why #s 1,2, and 3?

#1 and 2 – because the latest Twitter real time search results development usually shows 2 listings for Twitter

#3 would be the Twitter profile at some point, with age and repeated frequent activity

Do I see Facebook comments showing up in the search results?

No, not yet, but then again I don’t have any Facebook accounts that I’d want to make business-like comments on.  However, I cannot recall ever seeing a Facebook comment or article showing up in the SERPs for anything I’ve ever searched for, and the only thing I’ve seen Facebook in the SERPs for was a Facebook Profile for someone’s name or a Facebook profile name that had keywords in it.

Recommendations for using and adding Facebook, MySpace and Twitter to your SEO strategy.

1- Get profiles with keywords in the names.

I’ve seen some Twitter profiles rank pretty well for long-tail terms and with a little effort and constant  content addition to these accounts you will not only attain some decent Page Rank for these profiles and have your profiles rank well for certain keywords.

2- Use TwitterFeed to syndicate your content to Facebook and Twitter profiles

3- Build backlinks to your Twitter and Facebook profiles to help them rank for the keywords in your profile names.

4- Apparently MySpace has a way to integrate with MySpace users’ Twitter accounts so it’d be wise to incorporate some automatic re-tweeting here as well, but it’s not necessary since you’ll have other auto-re-tweets going on, but auto-posting TO your MySpace account could have some value, due to the real-time search results.

Some things you might be interested in seeing for yourself:

I got my site approved by Blog Catalog finally and my blog post titles are getting picked up by Blog Catalog, indexed, and showing up in the SERPs for my post titles.

The same thing is happening with my Twitter profile that is getting my posts auto-tweeted to my profile.

And the same thing is also happening to my Indexed, DoFollow feedage.com feed as well.

Proof? Of course you want proof, right?

1- Do a search for the extreme long-tail term (post title) Feedage.com review and how and why you should use Feedage

You will see my updated feedage feed listed at the top, then my blog post, then an indented listing from blog Catalog, then at the bottom you’ll see the posttitle in my Twitter profile.

2- Do a search for Twitter Link Wheels and you’ll see my blog post, a feedage listing, a feedagg listing, a Twitter profile (not mine) listing, and a Blog Catalog listing.

Now if we “get real” here and shorten the long tail to non competitive terms, like Twitter Link Wheel, here’s what we see:

Click Here To View The Top-Rated Link Building services

Related Posts:

• No Related Posts

Tagged as: content syndication, MySpace, Online social networking, real time search results, Search engine results page, Social media