I realize there always so much to do and learn with SEO, link building, marketing etc… so this post will be devoted to one thing and one thing only; making the Twitter Link wheel.
This can be considered a fleshed-out addition to post on the Effective + Automated Link wheels Set up and what’s written here is consistent with the philosophy espoused in that post.
I have mentioned doing Twitter Link Wheels in earlier posts but wanted to clarify expand on some things here.
I hate Twitter-ing, and I don’t Tweet manually ever unless something possessed me in a moment of weakness. But the more I read about Twitter and it’s relationship and importance to SEO, the more unavoidable it seems to be.
I have a Twitter account that is a PageRank 5 because of the way I have it set up and because it’s glomming off Twitter’s PR. My cPanel sees the Tweets as active, credited backlinks, and I’ve also seen some viral activity with Twits and Tweets spreading out over Twitter search engines.
Please understand that I hate fads, and am usually the last one to do something new with SEO. I’m a young guy (38) but am old school when it comes to SEO and a lot of other things. So for me to finally get on board with Twitter means that you should probably get on board with it, BUT in a certain way.
At the bottom of this post you’ll see a TweetThis Icon, (I’d appreciate it if you would ReTweet This post when you’re done reading it) but my content gets ReTweeted whether you, (the reader) ReTweet it or not due to some plugins and 3d party software services I use.
I prefer to leave my site as uncluttered as possible to make reading easier and to get you to at least look at my recommendations for top link building services.
Twitter Link wheels - Intro
Twitter is here to stay and has become more and more of an SEO necessity. It shouldn’t be avoided and should be used for your SEO benefit, but you need to use it effectively. Since we’re all marketers and SEOs here (probably) we use Twitter to draw attention to ourselves and to our sites, but we have better things to do than manually tweet all day (hopefully).
Since Twitter can be used for automated backlinks and for effective SEO benefits, it meets the criteria for this old-school/young guy to use as part of his SEO arsenal, so I have set up some Twitter SEO automation.
You might be wondering what value there is to getting NoFollow links from PageRank 0 and/0r PageRank 5 Twitter profiles, and you’d be right to ask that…
NoFollow links DO pass some value along, just not as much as DoFollow links. Either way, it’s really hard to tell if the NoFollow and URL shortening done by Tweets is super-effective, super-powerful links or just another social-bookmarking-quality backlink.
Either way, it’s all done for free, is easy to set up, can be automated, and my guess would be that a PageRank 5 Twitter Profile would pass a halfway decent link along to your site.
Building the Twitter Link Wheel:
1- Getting the Twitter Name – Try to use keywords in name or your own name here, you might want to use a few email addresses up and make a few of these Twitter accounts, but not necessary unless you’re in a whole bunch of different niches.
I have 3 Twitter Acccounts
http://twitter.com/dmacvids -old “Twitter newbie” profile poorly done and tied to my Aweber account
http://twitter.com/GetBacklinks – new Twitter account, got some keywords in this one and have it tied to 3 sites I believe
http://twitter.com/ManduraLeader – pulling info from 5 different sites via TwitterFeed all on autopilot
2- Use TwitterFeed - It’s essential that you use the free 3d party service called TwitterFeed for this for a number of reasons.
1- Autopilot linking for sites you don’t own -
For sites like Squidoo Lenses you can add the RSS feed URL for the lenses to TwitterFeed, which will in turn ReTweet and AutoPost your latest lens content to the related Twitter account.
This means that important pieces of your link wheels like lenses can get backlinks on auto-pilot. If you have 5-6 niche-related blogs you should tie them all in to one Twitter Account so your account is constantly getting updated, which leads to a higher PageRank for the account profile, which leads to better quality backlinks from Twitter (albeit a NoFollow link but could still help pass some PageRank down to your sites)
2- Less site clutter -
Using a 3d party service which crawls your site and pulls from it once an hour or on whatever schedule you give it reduces how long it takes for your site to make new posts (big deal) but it also makes for a cleaner, less distracting site which blogs inherently are… (BIG deal here, seriously)
3- Create and collect a list of your RSS feeds
The possibilities for setting up autopilot link building with Twitter are quite scalable.
Your article directory author profiles have an RSS feed that Twitter Feed can parse OK, or at least EzineArticles does. This means all of your article get backlinks automatically with ReTweets via TwitterFeed, then to your Twitter profile.
Here’s my Ezine Artcle’s Author RSS feed – http://feeds.ezinearticles.com/expert/Daniel-McGonagle.xml that I recently added in to my Twitter link wheel.
Your Squidoo Lens gets parsed OK with TwitterFeed, too. You can add in RSS feeds at the bottom of your lenses to link to your other feeds quite easily.
This means your Twitter profile links to your lenses
>>>which link to RSS feeds listed in those lenses
>>> which link to your individual posts.
ALL of your self-hosted WordPress blog feeds will get parsed ok, too. Once set up with a TwitterFeed Wheel, all your latest blog posts get ReTweeted which means ALL urls on your site on autopilot after this is set up.
WordPress.com sites get their feeds parsed OK and their content ReTweeted successfully too.
Get Crazy - If you want to get crazy with this RSS stuff and do mashups to merge several RSS feeds into one master feed, then go right ahead. I just prefer getting more direct links to feeds, not links to feeds which link to other sub-feeds.
I’m sure there’s some SEO value to doing the “master merge feeds” thing, but at some point the true power and effectiveness of linking to links which link to links tends to wear off at some point, it has to after being once-twice-thrice removed from destination url.
Like I said, this is scalable but to be used with caution. You don’t want to get banned from Twitter for over-posting. However, if you’re pulling in content from various sites and not just linking to the same site over and over again, that makes for a more robust and diverse Twitter profile.
As mentioned elsewhere on this blog, I will be creating a huge network of sites soon, about 200 blogs per niche and will be using this whole Twitter link wheel method to auto-promote those sites, without abusing this system!