What to do with your pingbacks and trackbacks?

by Daniel on November 10, 2010

in SEO Tips and Articles

Here’s some common questions about trackbacks and pingbacks, and answers

If I approve a pingback or trackback is it a reciprocal link that’s not very highly valued by the search engines, links-wise?

Yes, if they’re really linking to you permanently and you approve the link back then it’s reciprocal and not seen as an editorial one-way link.

If approving these links means my site ends up linking to “bad neighborhoods” or low quality sites, why bother doing that at all, why not just disable pingbacks and trackbacks on all posts at site level?

Yes, you want to track and capture the urls linking to you in real time (on wordpress-to-wordpress level) because not everything syndicated will get indexed, not every natural link given will be indexed either.

Do you have to approve all the PBs and TBs (pingbacks and trackbacks) in order to know what those urls are?

OK here’s where the techie stuff comes into play.  You can leave trackbacks pending or not approved but still capture all the urls of those sites linking to you.  You can also use some tools that will put those TBs and PBs into their very own RSS feed and once you accomplish that, then there’s a lot more you can do.

So what to do with all of these live wordpress-to-wordpress link notifications?

Make a TB (trackback) or PB (pingback) feed and capture the pingbacks in an RSS feed dedicated just for these mentions

Add that feed to TwitterFeed and syndicate new feed entries through TwitterFeed to Twitter and several other web entities.  This method was mentioned in the post on Twitter Link Wheels.

You can even use a hack for the feedburnerfeed plugin to add this feed to feedburner too along with your main url site feed as well. Then use the Feedburner Socialize option to send Tweets to a twitter profiles whenever its updated.

Get those TBs and PBs indexed, passively or with some extra automation… by using the indexer plugin that comes with this automated link building tool, or by using some of the following methods:

Build an index driver site that scrapes the Tb/PB feed and posts new entries to your feed as new content on another site, so basically you’d be creating an autoblog that posts new content (scraped from your TB feed) the moment there’s new entries in that RSS feed.

Add the TB RSS feed to a BIE set up

Add the RSS feed to energizer clusters

Submit RSS feed to the RSS directories that are DoFollow

Use Scrapebox to get the urls in the RSS feed indexed (meaning… get the urls linking to your site indexed)

Some more points:

1- Even though approving the pingback means you give a reciprocal link that doesn’t mean you have to keep it live and approved on your site, all you need to do is approve it, set your automation under way, let things works for you on autopilot then just delete them after a week or so, once they’re indexed, thereby removing the reciprocal link and having done what you set out to do, index the entity linking to you.

2- Beware of trackback spam and/or the plugins that give temporary trackbacks.  There’s auto link building plugins out there that refer to Related Sites at the end of posts, but those references are dynamic and every changing so if you see a REAL trackback to your site, go check to see if its really linking to you, but wait a week or so to see if that url still has a reference to your site, as it may not because it changes what it links to frequently and your link may have been temporary.

Tools need and suggested for “taking car eof business” properly:

TwitterFeed account- for automated re tweeting and helps with indexing things

Feedburner Account- Socialize option does retweets

Web Traffic Genius- makes rss feeds out of individual post urls and submits to 30 plus directories automatically

Indexing Tool – collects trackbacks, makes rss feed for them

Here’s what I do…

Site A – you are reading it now

Site A trackbackfeed is getting scraped by site B

Site B posts every trackback to site A as a snippet, a piec eof content

Site B has Web Traffic Genius installed on it so when it scrapes site A’s trackback feed not only is it posting new content, but it’s also getting itself indexed.

Site B is an autoblog site that kicks into gear whenever a new trackbackfeed entry appears on site A .

Site B, is also having its content fed through TwitterFeed and getting automated tweets form 2 different accounts.

Site B is set up with Feedburner feed and using Feedburner’s socialize option to autotweet/syndicate to a specific Twitter account when new entries are made there.

Site B also submits to a 2d Twitter profile to add to the index driving capabilities of twitter, and automation etc…

Site A… has its trackback feed entered into Feedburner, with socialize option turned on, too.

So here’s the process when a valid trackback occurs and gets approved and added to a trackback feed.

1- New entry added to trackbackfeed (site A)

2- Trackbackfeed RSS feed gets syndicated to Twitter via Feedburner socialize option

3- site B scrapes trackbackfeed on site A, makes a blog post

4- Site B post gets its own individual RSS feed url made for it and us submitted to 30 plus rss directories (Gets the post indexed, which indexes your backlink via trackback feed)

5- Site B post gets feed through TwitterFeed for syndication and index driving

6- Site B post also fed to and through Feedburner socialize option to 2d Twitter account.

Why do I do things this way?

Because I believe RSS is only really good for getting things indexed, and that index content provides a better, longer-lasting backlink than links from RSS directories do, so that’s why I choose to index my trackbacks via content backlinks on index driver sites, and then index the autoblog-style index drive content with rss directories links…

Download Targeted Subscribers Wordpress Plugin Here

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